Up against bills and Netflix, patron-supported work has to compete fiercely month after month. Jay Acunzo (The Unmistakable Creative) has a great analogy: “You better offer a painkiller, not a vitamin. Or you’re cut first.” A painkiller podcast isn’t just entertainment – it feels like essential maintenance.
The “entire, finite pie of someone’s recurring spend” is a balance of needs and wants. Acunzo is getting at a deeply personal version of Spotify’s stated goal: for their product to be considered as necessary as electricity. Something that listeners can’t part with when they reevaluate their list of subscriptions.
A painkiller in this context allows a listener to function at their best. (It’s not just about relieving misery, though podcasts are great at that, too.) A podcast and associated perks lock into that budget pie over time. Episode by episode, the listening habit becomes valuable beyond entertainment.
Sitting in traffic is the type of recurring pain podcasters should think about. Over a month, a listener with a 30-minute commute could spend 20 hours staring at taillights. If your podcast makes them laugh uninterrupted by ads, $5 per month becomes an unquestionably good deal. Bye, mobile games.
With Buzzsprout, it’s faster than ever to keep your podcast fresh — and your listeners up-to-date. The Dynamic Content tool lets you easily add and remove short pre-roll (intro) and post-roll (outro) content to your episodes. It's the perfect solution for timely messaging.
Whether you’re promoting a virtual event or giving a special shout-out, Dynamic Content makes it simple to swap, automatically add content to new episodes, or apply it to your existing catalog with a click. Old files are removed and replaced, so there’s no clean-up.
This innovative feature offers more than flexibility. It benefits your audience in more ways than one: Buzzsprout respects your listeners’ privacy. Unlike most Dynamic Ad Insertion, the Dynamic Content tool includes no tracking or targeting. Ready to make the switch?
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