Editor’s note: The Daily will be on a two-week summer break starting Monday. We’ll be back in your inbox on Tuesday, July 6 with more headlines, events, and stories from the podverse.
Now is the ideal time for everyone in the industry to learn how podcast adtech works, writes Sounds Profitable editor Bryan Barletta. By “everyone,” he means that podcasters can benefit as well. His advice? “Master something that’s clearly growing and will continue to be important as this space doubles in size.”
All one needs to do is study their hosting platform and third-party analytics tools. “The very same adtech used by the biggest publishers and buyers in podcast advertising is 100% accessible to you,” Barletta says. Many creators already do this, if just to enhance the targeting and quality of their own ads.
Podcast adtech is more accessible now than it will ever be, and background knowledge has versatile perks: “Use this new skill to justify a raise, to look for a new job in the space, or to apply to a company that’s just about to dip their toes into podcast advertising so you can be what pushes them in completely.”
This week’s update announces the sixth round of Podcast Movement speakers. Newly added sessions cover a wide range of topics, from marketing to storytelling. In just seven weeks, over 300 speakers will present across 10+ stages. Here’s a preview:
In other news, over 30 event scholarships have been awarded to new or yet-to-launch podcasters. Check the update for the list of recipients and all new programming, including sessions on the first-ever Spanish Language Podcasting track.
In podcast and streaming audio advertising, data-driven strategy powers the most successful campaigns. Claritas has integrated the world’s largest set of otherwise disconnected credit and debit card spending, media, social, causal and loyalty data to help brands measure the efficacy of their campaigns.
Companies across retail, media, consumer goods, and over-the-counter health care can now discover critical purchase insights and tie them back to both online and offline exposures. They’ll know where and how listeners are spending — credit and debit card data covers 72 million households using Visa, Mastercard, and other leading services.
With data from 500 million loyalty cards, Claritas gives audio advertisers a new way to understand impact in sectors like grocery, drug, and convenience. Ready to make informed decisions for better results? Claritas is a podcast advertiser’s strongest partner.
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