Podcast Movement

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Jenna Spinelle

Jenna Spinelle loves a good story and has spent the past decade telling them as a journalist, marketing professional, and most recently, as a podcaster. She hosts and produces the Democracy Works podcast, a collaboration between the McCourtney Institute for Democracy at Penn State and WPSU, central Pennsylvania’s NPR station. She teaches journalism at Penn State’s Donald P. Bellisario College of Communications and has worked with clients throughout the U.S. as a freelance writer.

Beyond Download Numbers: 3 Ways Your Organization Can Measure Podcast Growth

By Jenna Spinelle | Wednesday December 18, 2019

Note: This article is geared toward brands and organizations that produce original podcasts, but much of the information applies as well to independent podcasters and entrepreneurs. How often do you check your podcast downloads? Once […]

‘It’s About the Story, Now and Always’: Christopher Goffard on Dirty John and Detective Trapp

By Jenna Spinelle | Wednesday November 20, 2019

Los Angeles Times reporter Christopher Goffard did not have any podcast experience when he started working on Dirty John in 2017, but he didn’t let that stop him from creating the series on his terms. […]

Podcasters, educators collaborate to bring their shows to the classroom

By Jenna Spinelle | Friday September 27, 2019

A new school year is underway, and students from kindergarten through college seniors are settling into their routines. Increasingly, their classroom experiences are including podcasts as learning materials alongside textbooks, articles, and videos. In an […]

The Podcast Audience You’re Probably Missing

By Jenna Spinelle | Monday July 22, 2019

“While gaining new listeners for our show is great, doing this outreach is about hearing questions that provide a different perspective and make us re-examine the way we’re doing things. It’s about helping individuals learn something new and engage with a medium that may have gone undiscovered.”