Daily archive

January 11, 2021

The Benefits of Host-Read Dynamic Ad Insertion for Podcasts

When we think of podcast advertising, the first thing that comes to mind is the classic host-read ad. The podcast host crafts and voices the ad, speaking directly to their audience about the product or service. They’re powerfully effective because they mimic a trusted word-of-mouth recommendation. (If a friend suggests that you buy a product…

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