Creative Tips for Video on Facebook and Instagram

Optimizing Your Content Strategy

Utilizing all the touch points of Facebook and Instagram will help further your audience reach. Knowing how best to use them will save you time and help you get the most out of one episode worth of content.

What to focus on when cutting down full-length podcast recordings:

• Aim to upload videos between 3-7 minutes 
• Starting the video with an emotion like laughter or a fun exchange can help grab viewers’ attention 
• Dive right into the content — try to avoid using introductions or title cards
• Turn on automatic captioning to make content accessible to everyone