I have been working in the podcasting space since 2008, and have two shows, each with over 100 episodes. As I spread the word about my current podcast, I receive countless questions about the ins and outs of podcasting. Some of the questions are pretty typical, but other questions cause me to pause, reflect and think about an answer. Here are five questions and answers that aren’t as common but continue to come up frequently.
A recently published piece in The New York Times entitled "Have We Hit Peak Podcast?" has been quite the topic of conversation, garnering some mixed reactions. The subtitle removes all doubt as to the editorial angle: "If past experience (cough, blogs) is any indication, a shakeout is nigh." No matter how one fits into the podcasting ecosystem, we can all see that the sheer number of shows has become overwhelming. However, not all podcasters get into it for money, fame, or to become an "influencer." Discounting the creative joy of podcasting is a mistake.
"While gaining new listeners for our show is great, doing this outreach is about hearing questions that provide a different perspective and make us re-examine the way we’re doing things. It’s about helping individuals learn something new and engage with a medium that may have gone undiscovered."
We're talking about talking to the press. Whenever I bring up reaching out to the press, I get this response almost like people don't realize they can? People seem to really undersell themselves and get really intimidated. Every podcast journalist I know wants this medium and its creators to succeed. So I think that's step one for getting people on the right track: journalists who cover podcasts want you to succeed.
I had a podcast that I loved creating, but I felt like I needed to quit. Between kids and my regular job, the 10 to 20-hour production time per episode was severely weighing on me. I realized that I needed to study my category and audience to help guide me toward choosing an appropriate [narrative] pattern. By visualizing the data that I collected, I could actually see what was going on at a higher level. I’ve cut my production time in half because now I have clarity around the structure of my story and I’m not stressing about it.
Felix, a leader in the podcasting community, runs a podcast network called AudioDice, and has spoken at Podcast Movement. One of his major achievements has been starting the annual Latin Podcast Awards, an event that celebrates multilingual creators from all over the world. In anticipation of the 3rd annual Awards, and to kick off our newsletter, we’re setting the spotlight on Felix’s journey to podcast success.
Whether it's by cracking cold cases, creating platforms for social change, generating new works of fiction, or inspiring some of TV's most compelling docu-series, podcasts have revolutionized storytelling. Some of the biggest content creators in the podcasting industry take the stage to discuss how the medium has pushed boundaries, become a catalyst of thoughtful conversation, and an inspiration for listeners and creators alike.
The world of podcasting is unique. No one cares about your "As Seen On" accolades. They want you to educate, entertain, empower or provide some other benefit that makes the best use of their time. Building a podcast is your permission to be unapologetically you. The only problem is, when you're just getting started you can be tempted to conform to what's already been done.
In 1 year, I’ve built a breakout and impactful podcast that: has over 230,000 downloads was selected as 1 of 27 podcasts to listen to in 2018 by BuzzFeed was nominated as Best New Personal Finance podcast in what is considered the Emmy’s of the online Personal Finance space and most importantly, has positively impacted the lives of my listeners which in turn creates a loyal, engaged & fast growing audience.