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    PodMov Daily: Friday, February 28

    Episode 152: Week Download Complete

    Accessibility in Podcasting: Transcribe, Support, and DIY

    In an article for Forbes, Joshua Dudley calls attention to an urgent problem in mainstream podcasting: “Far too many people have to rely on third-party websites or make their own transcriptions to get the access that they need.”

    Podcasts without readily available transcripts miss out on “a huge potential audience that is being shut out from participating” in the medium. Dudley explores solutions to this obstacle, focusing on the work of deaf or hard-of-hearing people who are creating podcasts.

    Podcaster and voice actor Caroline Mincks and audio drama producer Cole Burkhardt describe their experiences working in the field. After speaking with Dudley, the two were connected and “will be producing [Mincks’] upcoming audio drama Seen and Not Heard.”

    Orit Cohen: The Pioneer of Spanish Language Sessions at PM

    At Evolutions, Orit Cohen became the first speaker in Podcast Movement history to deliver a session entirely in Spanish. Cohen is the creator of the podcast Amigas in Business, about “inspiring stories of exceptional immigrant business owners.”

    “It was very exciting being the pioneer for the next generation of Evolutions sessions in Spanish,” Cohen says, describing connecting with peers and the audience. “To my surprise, it was a very varied representation, from Peru, Colombia, Venezuela, El Salvador and of course Mexico.”

    Cohen’s session, “Como traducir mi passion en un podcast,” was celebrated by attendees from many backgrounds. “I know this session will be the first of many more to follow as our Latinx Community is in need of this valuable information,” she says. “The fact that we can get it in our language makes the very intimidating path of the podcaster be less daunting.”

    PRX: Reading for the Podcast Privacy Symposium

    Preceding PRX’s podcast privacy symposium this week, Blake Eskin of PRX briefed the community with suggested reading on the state of privacy in the industry. The conversation centers around encroachment on individuals by companies collecting marketing data.

    Eskin explains why podcasting has largely avoided these explicit threats until recently, listing 15 pieces of writing and 2 podcast episodes to inform next steps. The medium is “reaching a crossroads” as monetization and business interests expand without precedent.

    A central question: “What would a future for podcasting look like that is accessible to many producers, allows large and small organizations to build sustainable businesses, and is respectful of individual privacy?”

    It’s no secret that podcast advertising is a big business. According to the IAB, podcast ad revenue is projected to exceed $860 million this year and reach over $1 billion by 2021. If you’re looking to uncover new advertisers for your podcast, MediaRadar Podcasts can help.

    MediaRadar will help you get the full picture of your prospects’ advertising strategy and let you know if you should include Podcast advertising in your proposal. You’ll instantly see how much any advertiser is investing in podcasts as well as listen to audio replays of the advertisements. Instantly see ad length, formats, and location within a podcast. You’ll even get recently verified contact information.

    Get a full picture of your prospects’ advertising strategy when you combine the power of MediaRadar Podcasts with our verified contacts, and print sales ad intelligence.

    Ready to monetize your podcast audience? Thought so. Get started with a free custom demo today.

    My experience has been that work is almost the best way to pull oneself out of the depths.

    Here's what else is going on:

    • Cloud 9: On Air Fest in Brooklyn begins this Thursday, March 5. In its 4th year, the event is a hub for “audio creatives and inspired listeners,” featuring over 100 artists including Ira Glass, Talib Kweli, and Michael Barbaro.
    • Extra credit: Cherie Hu follows the “interesting new hybrid marketing tactic” of musicians creating podcasts for album promotion. It’s “part of a wider trend of independent artists” launching shows to reach oversaturated audiences.
    • O, sequel: The Verge reports that Oprah will “be turning her old TV show episodes, dating back to the '80s, into podcast episodes.” Selections including now-famous interviewees will make up The Oprah Winfrey Show: The Podcast.
    • Will travel: Forbes’ Andrea Zarczynski assesses how SiriusXM has strengthened its podcast game through a recent $75 million investment in SoundCloud. A major podcast host, SoundCloud offers international exposure.

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