PodMov Daily: Monday, April 18
Episode 627: Your Monday Mix
To Get Featured in a Listening App, Make It Easy
If your goal is to be featured on a podcast listening app, think of it as a two-way street. Steve Wilson, Chief Strategy Officer at QCODE Media, was with Apple Podcasts for 15 years. On Sounds Profitable, Wilson explains how podcasters can offer platforms a mutually beneficial relationship from the start.
On social media, Wilson suggests linking to your show on the platform you hope to attract. If a podcaster directs listeners to their website (or uses a neutral CTA) 100% of the time, “there’s really nothing for Apple or iHeart or Spotify to literally retweet. Again, their goal is to grow the audience of the show on that platform.”
Another tip to showcase your value upfront: “Platforms love to get excited about meeting a podcaster who’s already on a mission.” When you present your show, bringing a cohesive ‘co-marketing’ approach that aligns with the platform’s goals will reduce friction and show forethought at the same time.
YouTube's ‘Search Insights' Tool is Almost Here
YouTube’s Search Insights tool will roll out widely by the end of the month, according to Search Engine Land. Previewed in November, the tool lets video publishers research what YouTube users, and their own viewers, are searching for. A YouTube Creator Insider video posted April 12 has the details.
“The tool shows you data based on searches across all of YouTube, as well as just your viewers’ searches,” reports Danny Goodwin. “There is also a content gap filter, which shows you searches for which searchers were unable to find a video.” The data goes back one month from users in the US, UK, Canada, Australia, and India.
Matt Binder of Mashable is surprised by the new feature’s quiet release. “If you produce videos, you don't need us telling you how extremely helpful this data could be. It almost feels like you've been granted access to a YouTube search cheat code. And you might not have even noticed it yet.”
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Here's what else is going on:
- Figured out: This Wednesday at 1:00 pm ET is “Info to Insights: Using Data to Build Your Podcast Brand.” The SoundPath talk with Nicole Walker (WinHers United) will cover essential analytics and how to tell a story about your show from the numbers. $10 registration for non-AIR members.
- Only you: This Wednesday at 4:00 pm ET is “Using Your Personal/Brand Story to Market Your Podcast” from Podcasting, Seriously. Monica Rivera (YOU WANNA DO WHAT!?) will join the weekly Twitter Spaces to discuss how to incorporate your own story into a growth strategy. No account needed.
- Brief affair: Facebook is losing interest in podcasts, reports Ashley Carman of Bloomberg. Live Audio Rooms, Soundbites, and podcasts for U.S. users all launched in the last year, but now the company’s podcast-adjacent talks are emphasizing “events in the metaverse and online shopping.”