PodMov Daily: Tuesday, January 28

Episode 130: Testing, One Two-sday

Lessons for Audio: Super Bowl Storytelling in Seconds

Super Bowl ads have long been famous for pushing the limits of condensed messaging. Into sports or not, podcasters and audio sponsors benefit from studying the storytelling tactics of these brief — and wildly expensive — spots.

Roy Peter Clark and Al Tompkins of The Poynter Institute break down three celebrated ads. Regardless of medium, Tompkins writes, the techniques used in Budweiser’s one-minute “Puppy Love” (2014) are “fundamentals that work every time.”

“Great stories have so much in common with this commercial. They have tension, context and an explosion of action,” observes Tompkins. Quick, high-stakes branding, like your show’s elevator pitch, must be coherent and compelling in a tiny package.

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Neha Dhupia: Tips From the Top of India's Podcasting Charts

Neha Dhupia, “the brain who has tried, tested and created one of India’s most popular podcast programmes,” has been on the front lines of the country’s massive audio growth. Priyadarshini Patwa of Entrepreneur India spoke to Dhupia about the key elements of impactful audio.

Launched in 2016, Dhupia’s hit show No Filter Neha has risen through fierce competition, with plans for a web series announced in November. When it comes to content quality, “You cannot let it dip as it will take just a second for the listener to hit stop,” she asserts.

The actress-turned-podcaster is adamant about putting personal feelings aside. “You have to be desensitized about taking things that you find less interesting in the chat,” she asserts. “No matter how much you love your content, be brutal in editing it.”

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WOC Podcasters: When Should You Hire a Producer?

In a piece for WOC Podcasters, Madeline Wright spoke with executive producing consultant Keisha “TK” Dutes about when to know it’s time to hire a producer for your indie podcast. Wright is the creator of A Mad Vox, and Dutes leads production of Hear to Slay with Roxane Gay and Tressie McMillan Cottom.

“Producers are your right-hand person for the show, giving you feedback, direction, questions for the guests, research, [and] cutting tape,” Dutes explains. However, “If you’re just starting a podcast […] you’re the host, producer, and associate producer which means there’s a lot of self-editing.”

Dutes outlines specific roles in production, providing questions to determine if a show, or an idea for a show, is ready for  a new teammate. “If you can hire one person, get one you value, who values your thing […] With one producer, they’re your partner.”

Happy Tuesday, readers, and thanks so much to those of you that have shared the newsletter. The PodMov Ambassadors program has been reworked and relaunched — we’ve designed custom sweatshirts, swanky PM socks, and more to show our gratitude.

Is 50% off registration for PM 2020 or Evolutions more your style? We’ve got that, too.

Cheers,
Team PM

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Here's what else is going on:

• Gilded age: Disgraceland host Jake Brennan has debuted 27 Club, a podcast “chronicling legendary musicians who died at 27.” It’s one of four music-focused shows slated for this year from iHeartMedia and Brennan’s Double Elvis Productions.

• Gimme shelter: Mick Jagger of The Rolling Stones is a co-founder of Rainy Day Podcasts, a new venture set to produce “up to seven” original series for Warner Bros. Digital Networks. Plans range from “scripted narratives to docuseries to talk and discussion.”

• Gimme shelter: Mick Jagger of The Rolling Stones is a co-founder of Rainy Day Podcasts, a new venture set to produce “up to seven” original series for Warner Bros. Digital Networks. Plans range from “scripted narratives to docuseries to talk and discussion.”

• On repeat: Select artists can now share looping video art made with Spotify’s Canvas feature directly to Instagram, reports TechCrunch. Listeners see a “moving, visual experience” that replaces the album art typically displayed as a track plays.