PodMov Daily: Tuesday, August 3
Episode 475: Testing, One Two-sday
PM Kickoff: Pre-Conference Day in Nashville
Podcasting's most exciting week kicks off today in Tennessee, with plenty planned before the official Day 1. Before we jump in, it's important to note that this newsletter is for you, whether or not you're taking part in the event. Stay tuned this week for news and notes from Music City and around the world.
If you're attending in-person or virtually, the PM21 app and Swapcard platform have the lowdown on today's orientations and workshops. Early check-in/badge pickup runs from 3:00 to 7:00, which (as you'll know if you've been before) is a lot more fun than it sounds. Mask up and start some conversations, y'all.
Tomorrow's schedule is packed with illuminating sessions to power the year ahead. We'll find out how listening has changed from Edison Research SVP Tom Webster, learn from Aaron Mahnke (Lore) about writing for nonfiction, and more. We're grateful to welcome you all back, to Nashville or from your living room.
What We Miss When We Write About Podcasts
While mainstream coverage has grown over the past year or two, it tends to be the same story on repeat. For The Podcast Host, Lindsay Harris Friel identifies common angles that keep articles (and conversations) from being “meaningful, valuable, and shareable by people who make and consume podcasts.”
Chart roundups and price-tag pieces are often missed opportunities to engage the podcast-curious public. It's true, though, that an indie deep-dive is unlikely to fetch the click rates publishers want. Writing about any medium from the outside is tough — imagine if this newsletter tried to cover baseball for a day.
As Friel points out where journalists can improve, she reminds us what podcasts look like from a headline perspective. At a glance, it makes sense to assume that it begins and ends with Armchair Expert and The Guy from Fear Factor. Friel's suggestions may just help you guide an uninitiated friend toward a hidden gem.
Professional Podcast Voiceovers, from Intros to Ads
With the right voice, your podcast’s intro instantly elevates your brand. Jodi Krangle is a voice actor specializing in intros, outros, and sponsor reads that shine. A podcaster herself, Jodi has a true passion for engaging delivery — and years of experience in custom projects.
Voiceover collaboration is all about quality and trust. From start to finish, working with Jodi ensures outstanding results with service to match. Just ask clients like Marriott, HGTV, and Bose. She provides what you need quickly and conveniently, with multiple takes to choose from.
Jodi brings the expertise of her show, Audio Branding: The Hidden Gem of Marketing, to every project. Her versatile work is ideal for podcasters, production companies, and ad agencies who are serious about professional sound. Ready to level up? Explore demos and hear the possibilities.
Here's what else is going on:
- Own it: Brittany Luse and Eric Eddings (The Nod) are relaunching their Black culture show For Colored Nerds separately from Gimlet, writes Ashley Carman of The Verge. The co-hosts notably “spoke out in June 2020 about their frustration with Gimlet’s control over The Nod’s feed and IP.”
- Sounds great: This Tuesday's episode of The Pod Lab digs into storytelling and pro tips for trailers from a senior producer at Gimlet. Host Doug Fraser will be here at PM starting this evening to gather questions and expert answers. Have a chat to make your voice heard, perhaps on the show.
- Stage right: The sixth annual London Podcast Festival has announced its first shows, including live editions of The Allusionist and Beef & Dairy Podcast. New this year is a dedicated day for audio drama. Tickets are on sale now, and the in-person event runs from September 2-12.
- Fact check: Think “stories, not stuff” when approaching a show topic, advises radio consultant Jeff McHugh. Offer listeners what an app never could: “A good wine podcast tells stories about interesting winemakers, how they began, life challenges and winery setbacks, and happy endings.”