PodMov Daily: Friday, June 17
Episode 668: Week Download Complete
Podcasting’s Missing Middle Class
“Podcasting lacks a true middle class,” writes veteran creator and strategist Eric Nuzum. “It is filled with a small number of ridiculously successful creators – and a lot of strivers.” Considering the narrative around podcasting (a multi-billion dollar industry, minting millionaires), it’s a hard truth to acknowledge.
Cat Jaffee, the founder of House of Pod, agrees. Now a production company, the original community podcasting hub in Denver had to close last fall. She told Nuzum about a recent ‘shift' among networks and larger production houses, where greenlit shows had to fit a preconceived idea of what would make bank.
“There are people who are scrapping it together, DIY, and then there are people who have investment funding and they’re kind of up here,” she said about the missing middle class. “And if you are trying to make it across that bridge, it has to be very quick, if you are stuck here in the middle for a while, it’s hard.”
(There’s a light at the end of this bummer, we promise.) Our obsession with the ‘sell and cash out’ narrative has to go, Nuzum says. 99.9% of podcasters will always fail under a wildly narrow definition of success. “The person with a megaphone is the first person to tell you how important that megaphone is.”
SupaPass: Your All-in-One Podcast Website, Elevated
SupaPass makes it easy to create a world-class app and website to elevate your brand. For podcasters and networks, a single destination for all of your content is priceless. SupaPass lets you add a paywall and mobile app in just a few clicks – no plugins, hassle, or coding required.
Creators call SupaPass a “lifesaver” for growing your content business, monetizing courses and nurturing customers. Built-in functionality includes video and audio streaming, member logins, a site-wide player, automatic pages with comments for new episodes, and more. You keep 100% of your revenue, and handle it all from one dashboard.
First impressions are crucial in podcasting. With SupaPass, loyal fans and new customers experience your content at its best. Ready to start the show? Explore plans here, including a stunning website and members area for free.
Here's what else is going on:
- Better together: The International Women’s Podcast Festival is tomorrow. Held live in London, the gender-inclusive creator and industry event will feature keynote speaker Leanne Alie (Coiled), the Commissioning Producer for BBC Sounds Audio Lab. Virtual passes are available for £76/~$93.
- Stage right: Dramafy has put out a call for completed audio dramas from independent creators. The audio fiction-dedicated platform offers a clear revenue sharing model. Is original IP safe to submit, you ask? From the fine print: “You retain full ownership and control of your creative work.”
- Group chat: “Unapologetic: Being Black & Queer in Podcasting” from She Podcasts is next Thursday, June 23. Queer News host Anna DeShawn will lead a panel of five podcasters discussing their creative work, lived experiences, and how race and sexuality inform their shows. Free registration.
- Nice, dear: It happens even to the most accomplished of podcasters. B.A. Parker, a new host of NPR’s Code Switch, previously co-hosted The Cut. Still, “Until last year, her mom thought podcasts were those little cubes that make coffee, so her daughter’s entire career trajectory has been moot.”