Spotify’s Editorial Podcast Playlists Expand International Influence


PodMov Daily: Wednesday, April 22

Episode 189: Your Midweek Update

Spotify's Editorial Podcast Playlists Expand International Influence

Spotify has announced the launch of curated podcast playlists in 6 countries. Offerings “will look a little different in every market,” tailored to the U.S., Germany, Sweden, the U.K., Mexico, and Brazil. The three flagship playlists, Best Podcasts of the Week, Crime Scene, and Brain Snacks, will be localized.

How will you know if your show ends up in the lucky shuffles? The Spotify for Podcasters dashboard will show personalized notifications if your episode is playlisted. A company blog post describes the flagship lists in greater detail, as well as examples of country-specific playlists.

“24/7” the company’s editors are “listening to hundreds of hours of podcasts” to engage millions worldwide. How will they define what’s “noteworthy, culturally relevant, and important”? With the platform’s podcast listening time up “by nearly 200% year-over-year in 2019,” discovery means influence.

PM's Weekly Community Recap: Your Remote Recording HQ

This week’s community update focuses on a frequently raised topic in the PM Facebook group. What software and platform options do podcasters have to record remote interviews? The team has put together a list of resources, including free versions and video demos.

Interested in PM20 but unsure about future plans? The contingency promo has got you covered. Until Wednesday, May 6, attendees can lock in the lowest available rate with a $100 deposit. The remaining balance is due just a month before the event, with a full refund in case of cancellation. Email to hop on board.

Happy Wednesday, readers, and Happy Earth Day. This year, event organizers in 193 countries will celebrate the holiday's 50th anniversary. Thanks to KQED for sharing ways for all to celebrate online and at home. Check out the 15-hour livestream from The Earth Day Network and links to local events around the world.


Team PM

The two most important days in your life are the day you are born and the day you find out why.

Here's what else is going on:

  • Page turner: Hot Pod’s Caroline Crampton proposes that podcasts “should consider putting the ‘club’ back in ‘book club.’” The main organizer of a successful podcast book club attached to her show Shedunnit, Crampton shares valuable takeaways from the first year.
  • Tight crew: Jason Hartman interviews Keith Malley and Chemda, creators of 15-year-old NYC comedy podcast Keith and The Girl. They reveal how they excel in audience interaction through message boards and their site: “To encourage engagement, you need to engage.”
  • Unspoken rules: Who better to recommend podcasts than the experts? Paul Kita of Men’s Health grabs underrated show picks from creators like Chris Ryan, editorial director of The Ringer, Talking Politics producer Catherine Carr, and Exponential View host Azeem Azhar.
  • Rock tumbler: David Cotrone discusses a new collaboration between PRX and storytelling nonprofit The Moth. Like “a carwash for people’s shame and secrets,” The Confessional with Nadia Bolz-Weber is a weekly podcast about what we learn from our worst moments.

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