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    PodMov Daily: Tuesday, July 14

    Episode 241: Testing, One Two-sday

    The British Podcast Awards 2020: A Look at the Winners

    This weekend’s fourth annual British Podcast Awards honored a wide variety of outstanding shows and creators. Per the Evening Standard, the “star-studded digital event” gathered the best in the industry to celebrate all things audio. Brown Girls Do It Too took home the top honor, Audioboom Podcast of the Year.

    Over eighty international and UK judges chose the winners. BGDIT charmed with its “highly entertaining, intimate conversations to open up wider discussion around culture, gender and modern society.” Hosts Poppy Jay, Rubina Pabani and Roya Eslami were presented with the award by last year's winner, George The Poet.

    This year’s Spotify Podcast Champion is Renay Richardson of Broccoli Content. Her acclaimed Equality In Audio Pact has made waves in the industry with its proposal of actionable pledges for companies to adopt. Richardson is the keynote speaker for today’s SHIFT event — tune in for insights about audio's better future.


    Buying Power: SiriusXM Acquires Stitcher for $325 Million

    SiriusXM has reached a deal to acquire Stitcher for $325 million, report Ingrid Lunden and Anthony Ha of TechCrunch. The deal comes less than a month after SiriusXM’s purchase of Simplecast, and will net Stitcher owner E.W. Scripps “a return of more than double Scripps’ investment in podcasting.”

    “The deal underscores some key trends in the area of podcasting,” Lunden and Ha observe. Namely, more companies based in music streaming, e.g., Spotify and iHeartMedia, are going all in on podcasts. Soon, “thousands of podcasts will move to the SiriusXM stable,” including Freakonomics Radio and WTF with Marc Maron.

    With Stitcher comes its mobile listening app, the Midroll Media ad network, and Earwolf. SiriusXM says that with its satellite radio audience, plus Pandora, plus Stitcher, it will win “‘the largest addressable audience’ in the United States for digital audio.” The deal is expected to finalize in the third quarter.

    Memberful: Smarter Podcast Memberships

    For podcasters, a strong community and stronger revenue are the dream. Memberful makes it easier than ever to have both. Used by the web’s biggest creators, Memberful is the convenient, safe, and intuitive way to sell memberships to your audience.

    There are no hidden steps with Memberful: Just connect your Stripe account, add your podcast, and your listeners can subscribe immediately. Turn your content into sustainable, recurring revenue. Plus, Memberful integrates seamlessly with your favorite tools and works with your existing podcast hosting, so there's no need to change your workflow.

    Your listeners already love your content. With Memberful’s features, like custom branding, gift subscriptions, Apple Pay, and free trials, you have even more tools to keep them tuned in.

    Ready for deeper connections and revenue to match? Get started for free — no credit card required.


    You have to take risks. We will only understand the miracle of life fully when we allow the unexpected to happen.

    Here's what else is going on:

    • Come celebrate: Today, beginning at 10:30 am CT, join us for SHIFT, PM University's kickoff virtual event. All members of the free Podcast Movement University platform are invited for conversations, networking, and keynotes from industry leaders like Renay Richardson.
    • Fantasy draft: Tomorrow Audible will release the first installment of The Sandman. Known as “the greatest epic in the history of comic books,” the acclaimed series by British author Neil Gaiman has been adapted with a powerhouse supporting cast and rich sound design.
    • Fact check: Kate Bueckert of CBC News introduces Amplifly, a new podcast network dedicated to peer-reviewed academic work. A joint project between two Canadian universities, Amplifly will develop robustly researched content “in an age of information hyper abundance.”
    • Bounce house: The fourth annual IAB Podcast Ad Revenue Report forecasts industry growth to drop by half, reports Anousha Sakoui of the LA Times. However, there’s still “a chance to make up ground this year,” given that in the US, Q4 tends to generate the strongest numbers.

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