The First Rule of Repurposing Podcast Episodes


PodMov Daily: Wednesday, September 9

Episode 281: Your Midweek Update

The First Rule of Repurposing Podcast Episodes

Last week, a sensitive 2012 interview with Rihanna surfaced as an episode of Oprah’s Super Soul Conversations. Unfortunately there was no indication of when it was recorded. According to Hot Pod’s Caroline Crampton, the “brief storm” that ensued “shows the importance of good context and metadata when repurposing content.”

Every podcaster should keep this lesson in mind. “Ideally, I think there would be some kind of acknowledgement in the audio itself that an episode isn’t recent,” Crampton says. “It doesn’t have to be a big announcement, but even the smallest indication can go a long way to preventing avoidable misunderstandings.”

A simple solution works for most shows, but some archival re-runs add value. Case in point: ‘Retro’ episodes of the long-running British comedy podcast Answer Me This!. Audience engagement is worth the effort, co-host Helen Zaltzman tells Crampton. “We’ve always wanted to feel like people are getting something extra.”

Announcing the Second Round of PM Virtual Speakers

This week’s update announces the second round of speakers for PM Virtual next month. Joining the stage will be Lemonada Media co-founder Jessica Cordova Kramer, Libsyn VP of Podcaster Relations Rob Walch, and What We Do creator Doug Fraser. Be sure to stay tuned ― the first keynote speaker will be revealed next week.

Looking for specific ways to grow your show? With over 100 breakout sessions spread out across 5 virtual stages, PM Virtual is packed with valuable experiences for every podcaster. Expert speakers will be covering the topics that matter to you. Want the best deal? Prices increase next week, so now's the time to register.

Innovate: Swellcast Your Podcast

Podcasts and Swellcasts are perfect partners. Create companion clips for each episode, independent bonus content, and more. Just share your channel link in your podcast description and connect. You can even stream Swellcasts on your site with a simple widget.

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Here's what else is going on:

  • The X-Files: Podnews reports that “The Podfather” Adam Curry has launched a new, open podcast directory for app developers. As an alternative to Apple, The Podcast Index “promises that the ‘core, categorized index will always be available for free, for any use.’”
  • On purpose: Focus on feelings when choosing podcast music, says Shawn Cole. The Pacific Content sound designer emphasizes function over entertainment. “Remember that finding a piece of music that emotionally supports your story is what matters most.”
  • Periodic table: Will podcast rankers ever agree? “No two podcast charts use the same methodology,” explains Amplifi Media CEO Steven Goldstein. “Each has its own formula using one or more key metrics, including downloads, plays, streams, and listener recall.”
  • Early bird: Tomorrow at 3:00 pm SGT (2:00 am CST), The Drum and Spotify will host “Listen and Learn: Why Audio Is the Future of Digital.” The webinar will cover “how technology, data and emotion fuse together to create a powerful digital advertising platform.”

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