PodMov Daily: Thursday, February 13
Episode 142: Your Thursday Podthoughts
The Sessions Begin: PM Evolutions in Full Swing
The Millennium Biltmore in downtown LA is alive with the first full day of excitement and education. On 5 stages throughout the event, industry experts and creators are leading the conversation into podcasting's next phase.
After today's keynote from Misha Euceph, Bob Pittman, and Conal Byrne, it'll be time to boogie at the iHeartRadio Party. Join us at the Continental Club for a work-hard, play-hard celebration in true PM style.
Hit Podcast The Two Princes to Receive a Film Adaptation
Per a Deadline exclusive, “Spotify is in final negotiations with HBO Max to adapt hit family podcast The Two Princes into a film.” The LGBTQ series was being courted by “multiple parties” for an adaptation, writes Anthony D'Alessandro.
“Building on the success of shows like Amazon’s Homecoming and buzzy announcements like The Nod, there is increasing trans-media demand for original podcasts as IP fuel for film and TV,” D'Alessandro observes.
The youth-focused, comedic fairytale love story has received high praise from critics since its debut last summer. The cast of the film is “yet to be determined,” but series writer Kevin Christopher Snipes is confirmed to be on board.
Listener-Supported Memberships: Strategies and Suggestions
A blog post from Supercast co-founder Aidan Hornsby outlines creative possibilities for listener-supported podcast memberships. To offer a ‘premium’ option an audience will truly find valuable, Hornsby writes, “it’s as simple as giving listeners more of what they already love — and what you already have.”
Paid, ad-free versions of podcasts are a successful model that fits well into the “subscription and passion economy.” Another paywall-free way to optimize effort: “Why not try experimenting with paid early access instead?” The article’s many strategies may help creators find coins in unexpected places.
PM Evolutions attendees can find out more from Supercast CEO Jason Sew Hoy at “How to Turn Your Podcast Into a Product Your Listeners Will Want to Pay For,” today at 12:30 on the Expo Stage.
Beyond the Microphone: Podcast Magazine Has Arrived
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Readers will find independent ratings and reviews of under-the-radar shows they should be listening to, top selections in Off The Charts, and the Podcast Magazine Hot 50 — the only chart created by fans, for fans.
The inaugural issue features Glynn Washington of Snap Judgment, Spooked and Heaven’s Gate. For a limited time you can secure a free, lifetime subscription. Click here, enter your name and email, and you’re in.
Podcast Magazine — the only magazine dedicated to podcast fans, covering the world of podcasts and podcast culture.
Here's what else is going on:
- Strong signal: Congratulations to Podnews, which will be heard “in audio form every weekday” on the newly launched Podcast Radio. The 24-hour broadcast will grace London's airwaves and the world via online portals.
- Drive fast: Academy Award nominee Cynthia Erivo will produce and star in a film adaptation of the sci-fi thriller podcast Carrier, reprising her role as a heroic truck driver. Series creator Dan Blank will write and direct the film.
- What's next: At yesterday’s Podfront in Los Angeles, iHeartMedia became the latest audio company to release a custom ad network. The iHeartPodcast AdSuite includes “diverse ad formats and customization tools.”
- Trick brick: Per Radio Ink, webinar commentary from Nielsen executives declared smartphones “the reason podcast listening is growing 20% every year,” and that “listening could double by 2023” if the trend continues.