PodMov Daily: Thursday, October 24
Episode 72: Your Thursday Podthoughts
Limitations and Freedom of Independent Community Podcasting
The podcast You’re Wrong About “reexamines events, ideas, and figures—the ‘Satanic Panic,’ acid rain, Tonya Harding—that [the creators] feel were unfairly maligned by a frenzied media.”
Co-hosts Sarah Marshall and Michael Hobbes are journalists that would ideally produce the show full-time, but the required advertising is a dealbreaker. Their relationship with the show’s community of fans is worth keeping it small.
Cyrena Touros of the Columbia Journalism Review spoke to Marshall to explore a common artistic and ethical dilemma in the context of podcasting’s history. Marshall explains,
“[We’re often] very critical of the kinds of stories that get told when one of the primary questions is ‘How salable is this narrative and how much money can we make off it?’”
Faraway Stories: ABC to Ramp Up Immersive Audio Fiction
According to The Sydney Morning Herald, “the average Australian now spends more time listening to podcasts like Serial and This American Life than their privately-owned music collection.”
Broede Carmody covers the state of Australian podcast listening based on a recent Share of Ear report and comments from ABC head of podcasting Kellie Riordan:
“The year-on-year growth in Australia is extraordinary. We’ve now got 20 to 30 per cent of Australians listening. It’s mainstream now.”
“At the ABC we’ll definitely be ramping up in that fiction space in 2020” […] “It’s definitely a trend. Instead of [listening to music], people are going, ‘I really want to immerse myself in a deep story that takes me to another world.'”
What Starts Up Must Evolve: Gimlet's Origins Wrap
On Friday, the Gimlet podcast StartUp ended its 5-year run. “Since 2014, the show has provided a fly-on-the-wall view of fights between Gimlet’s co-founders, employee burnout, uncomfortable conversations about diversity and sensitive meetings with potential investors,” writes CNBC’s Ari Levy.
The “chaotic corporate story” began behind the scenes of Gimlet’s formation and has since evolved to dish on a new business each episode. Levy describes the unassuming circumstances of the first episode:
“Alex Blumberg, of radio program “This American Life,” awkwardly pitched venture capitalist Chris Sacca about an idea for a new podcasting company, and recorded the experience for the world to hear.”
As Me with Sinéad: A New Podcast from Lemonada Media and Westwood One
How do you describe yourself? Begin by listening.
As Me with Sinéad is a new podcast released today from Lemonada Media, in partnership with Westwood One Podcast Network. Academic, inclusion activist, and TED alum Sinéad Burke leads conversations with fascinating people about their deepest secrets.
Sinéad has been on the cover of British Vogue for her outstanding advocacy work in fashion and became the first little person to walk the red carpet at the Met Gala. Now, she’s having conversations with other remarkable figures about what it’s like to live inside someone’s body and mind.
On As Me, she digs into the experience of being an individual, asking guests like Jamie Lee Curtis, Tig Notaro, DeRay Mckesson, and Kulap Vilaysack what it’s like to be them.
Join the conversation to build empathy and a better world, together. Subscribe to As Me with Sinéad wherever you get your podcasts.
Here's what else is going on:
- Playing categories: The nature of making a living has changed immensely in the past 30 years. Entrepreneur India reviews the shifts leading to modern “multi-hyphen workers,” including podcasters: Those with portfolio careers designed around a “personal passion or skill.”
- For real: Crooked Media’s 13th podcast, What A Day, debuts on Monday. Hosted by author and comedian Akilah Hughes and former Daily Beast writer Gideon Resnick, the 15-minute daily show “brings listeners the top stories across politics, business, economics and pop culture.”
- Giant ’peach: Podcasts devoted to impeachment in the United States present a rare case of catering more to the consumer than the advertiser. Media on the subject is difficult to monetize despite its popularity; Digiday reports that “just one, Daily DC: Impeachment Watch, carries ads.”