PodMov Daily: Wednesday, December 11

Episode 103: Your Midweek Update

A Pulitzer Prize to Be Awarded for Audio Reporting

As reported by Mariel Soto Reyes for Business Insider, the Pulitzer Board has announced “a new experimental category for non-fiction storytelling in audio journalism.”

The new Audio Reporting category from Pulitzer “could incentivize a greater number of publishers and journalists to shift resources toward journalism […] with the medium in mind rather than start a discussion-based podcast or repurpose written work for audio distribution,” Reyes explains.

A podcasting Pulitzer prize is, in our opinion, a huge deal. However, “any resultant boom will likely be limited to the US.” Only American podcasts in the nonfiction reporting genre qualify for the award.

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PM's Weekly Community Recap: Evolutions and New Beginnings

This week’s community update is seriously feeling some holiday cheer. Next week, the first round of speakers will be announced for Podcast Movement Evolutions this February in Los Angeles.

Ashley Barnhart of Adult Struggles and Hendel Leiva of Immigration MIC are the featured guests of this week’s PM19 interview series. Discover more creators in the third episode of the PM Sessions podcast. It’s dedicated to what producer Ted Woods calls “the power to lift the medium.”

We’re proud to announce that Acast will be sponsoring this January’s 28-day Podcast Launch Challenge. Sign up throughout December for the ultimate new beginning.

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Understand to Overcome: Feeling Like a Podcasting Pretender

To the benefit of all, Wil Williams‘ recent article in Buzzsprout is about overcoming imposter syndrome in podcasting. After years as a podcast creator and journalist, they identify the medium as the “perfect storm” to foster insecurity in deserving, competent artists.

“What makes podcasting so susceptible to its creators feeling like they’re just faking their way through creation or success?” Williams asks. The article addresses the issue from multiple realistic angles.

Without sugar coating, they validate the many obstacles between picking up a mic and gaining confidence. However, “Here’s the secret about what a real podcaster is: a real podcaster is someone who has made a podcast.”

Subscribe and Thrive, for Free: Podcast Magazine is Almost Here

Launching in January 2020, Podcast Magazine is positioned to be the preeminent publication focused on taking readers ‘beyond the microphone.’

Each month, readers see behind the scenes and into the lives of leading podcasters. It’s all curated by a team of podcast creators, dedicated writers, and industry authorities.

Grow your brand with sharp tracking and monetization advice. Interested in gear? Issues cover the latest products and tools to advance your passion. Interviews, technology news, and platform updates keep you informed — and looking forward.

See a fresh angle with exclusive, multi-variate, and unbiased categorical charts, including ratings and reviews for under-the-radar shows. If you’re a fan, an aspiring podcaster, a professional, Podcast Magazine is for you.

Ready for the best part? Podcast Magazine is absolutely free right now. All you have to do is sign up to receive a lifetime subscription. Give yourself and your friends the gift of monthly awesome.

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Here's what else is going on:

• Stay smooth: RadioPublic has updated its podcast embed player for PRO users. An advanced listener acquisition feature prompts visitors that play an episode to enter their email, and customized listening destinations allow easy platform transition.

• Measure twice: Before jumping onto the branded podcast train, Tim O’Brien advises a thorough and realistic feasibility study. The methodical exercise “forces you to look at both the big picture and the minutia to ensure success.”

• Money sign: In Forbes, iHeartMedia marketing executive Eric Hadley explains why podcasting should be “your next marketing priority” next year. Hadley points out that no other medium offers a “truly compelling opportunity” to pitch.

• Choice news: The Associated Press has partnered with Westwood One for distribution, monetization, and marketing for three podcasts, including The All New Ground Game hosted by AP Washington Bureau Chief Julie Pace.