What Can Facebook Do With Your Podcast Content?


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PodMov Daily: Thursday, June 17

Episode 453: Your Thursday Podthoughts

What Can Facebook Do With Your Podcast Content?

Podcasts on Facebook will start rolling out on Tuesday, confirms Ashley Carman of The Verge. Access is invite-only for now, but the new podcast terms of service are important to understand. Carman calls the agreement “relatively standard” but lacking in “clear limits around what exactly Facebook can do.”

By opting in, podcasters grant Facebook the right to “create derivative works of” and sublicense their content. (‘Content’ includes more than what’s in the RSS feed.) According to PodLink creator Nathan Gathright, ‘derivative works’ likely refers to the upcoming clips feature, which will let listeners share up to one minute of audio.

“Facebook also gets permission to cache your content on their servers which means that listens on their platform might not show up in your own analytics,” Gathright points out. Allowing the company to “make [your work] available (including via stream and download)” may boost visibility, but not without tradeoffs.

Greenroom: Spotify Launches Live Interactive Audio

Yesterday Spotify launched Greenroom, its live interactive audio app. Its an expanded version of Locker Room, which Spotify acquired along with developer Betty Labs in March. Greenroom is now available on iOS and Android in over 135 markets. A Spotify login allows any user to host or participate.

The company emphasizes making Greenroom “the premier creator-friendly live audio platform.” Its native recording capabilities are framed to lure podcasters (“so you can complement your on-demand content with live conversations”). Chat controls are built in as well, though there’s no detail yet on live moderation.

A Creator Fund, launching this summer for US residents, is the only path to monetization. “Payments are primarily based on consumption of your live content,” specifically content in rooms that you initiate. Participating in a room won’t factor into performance data. The program is now open for registration.

Dynamic Content: A Powerful New Tool from Buzzsprout

With Buzzsprout, it’s faster than ever to keep your podcast fresh — and your listeners up-to-date. The new Dynamic Content tool lets you easily add and remove short pre-roll (intro) and post-roll (outro) content to your episodes. It's the perfect solution for timely messaging.

Whether you’re promoting a virtual event or giving a special shout-out, Dynamic Content makes it simple to swap, automatically add content to new episodes, or apply it to your existing catalog with a click. Old files are removed and replaced, so there’s no clean-up.

For podcasters, this new tool offers more than flexibility. It benefits your audience in more ways than one: Buzzsprout respects your listeners’ privacy. Unlike most Dynamic Ad Insertion, the Dynamic Content tool includes no tracking or targeting. Ready to make the switch?

Excellence is to do a common thing in an uncommon way.

Here's what else is going on:

  • Future tense: What is a podcast? “It’s a simple question: but it doesn’t, quite, have a simple answer,” writes Podnews editor James Cridland. The bottom line is that we need to stop gatekeeping the term (insisting that a YouTube show will never count without an RSS feed, for example).
  • Different river: Neutrinowatch is a new kind of show where the content of every episode changes daily. On this “generative experimental fiction podcast,” what you hear today won’t exactly be downloadable tomorrow. Created and coded by Martin Zaltz Austwick and Jeff Emtman. 
  • Single serve: Rachael Kable (The Mindful Kind) responds to an especially painful one-star review with honesty about monetization as a milestone. “Did a one-minute ad at the end of an episode really negate the hours of free content you’d received from me?” NB: Limited paywall.
  • Quality time: The number of Americans paying for audio subscriptions has doubled since 2015, according to Edison Research President Larry Rosin. “One of the biggest mistakes in business…is assuming that under no circumstances will people pay for something they already get for free.”

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