Podcast Movement Virtual is coming up! REGISTER NOW

Podcast Movement Virtual is coming up! REGISTER NOW

More
    SPONSORED
    BY

    PodMov Daily: Friday, August 21

    Episode 269: Week Download Complete

    Why NPR Podcasting Income Will Outweigh Radio in 2020

    This year, for the first time, NPR will make more money from underwriting on podcasts than on its radio shows. This is bigger than the lost commute, explains Sarah Scire of Nieman Lab. “The dip in radio listenership — 22 percent — has coincided with a record number of people turning to NPR on virtually every other platform.”

    This shift is not a rejection: NPR’s content reaches 10% more people than it did at this time last year. Scire quotes Tamar Charney, who leads NPR’s digital strategy: “We have great journalism content, and it’s about getting it to the people we want to serve on the devices they’re on.” Right now, those are Spotify, YouTube, and TikTok.

    The need to adapt isn't new, but its urgency is. “NPR’s leaders have […] seen the studies showing younger generations overwhelmingly use the internet and their phones (not radios) for audio,” Scire says. “In other words, they knew this shift was coming. They just didn’t know it would happen all at once.”


    Misha Euceph on POC Podcasters and IP Ownership

    Discrimination and restrictive contracts have been a consistent problem for POC podcast creators. Skye Pillsbury of Inside Podcasting dove into the conversation with award-winning host and producer Misha Euceph. Before founding her own company, Euceph dealt with unjust treatment that’s become normalized.

    Why was her acclaimed podcast Tell Them, I Am met with tokenism and downplaying by KPCC and LAist Studios? She describes how its all-Muslim cast, a central premise, was treated like something that needed a disclaimer. Pillsbury’s insightful questions address Euceph’s recent public comments about her experiences. 

    The outspokenness of Tracy Clayton and Heben Nigatu (Another Round) and Brittany Luse and Eric Eddings (The Nod) encouraged Euceph to fight for her intellectual property, and much more: “To know it's a pattern across the industry and that other people have felt similarly emotional about it was so liberating.”

    Innovate: Swellcast Your Podcast

    Podcasts and Swellcasts are perfect partners. Create companion clips for each episode, independent bonus content, and more. Just share your channel link in your podcast description and connect. You can even stream Swellcasts on your site with a simple widget.

    Anyone can listen to your posts and reply with audio of their own. Instantly make your community voices feel heard and appreciated, and build loyalty that lasts. Have public or private chats, get creative with audio emojis, and customize your channel. Hashtags and keywords make it easy to follow, search, and engage.

    Record and share without limits — Swell is the audio app that gives your listeners more of what they love. Just download the app, share what’s on your mind, and get into it! The Swell experience is timeless yet completely new.


    Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.

    Here's what else is going on:

    • Always more: If your show isn’t listed on Podcast Addict, says Matthew McLean of The Podcast Host, now’s the time. McLean gives a detailed rundown of how to run ad campaigns on the massive platform. However, as Podnews points out, Google is yet again giving PA a hard time.
    • Visitor lounge: Danielle Desir, the founder and CEO of WOC Podcasters, has been a guest on over 60 podcasts. Desir outlines the major benefits of guesting, which expands your network and is “an incredible way to boost your reputation and to be seen as an expert in your niche.”
    • Space bar: Echoverse, a “first-of-its-kind podcast studio focusing on science fiction, supernatural, and fantasy audio experiences,” has launched with Mark Stern at the helm. Previously, Stern developed and produced shows including Battlestar Galactica and Ghost Hunters at Syfy.

    Share Today's Daily

    Subscribe for Free

    Still not getting the PodMov Daily in your inbox every morning? Then you're missing out!

    Sign up below to make sure you don't miss another episode, and to make sure you stay in the know!

    RECENT PODMOV DAILIES

    RECENT FEATURED ARTICLES

    Three Different Journeys: How Podcasting Can Lead to New Income Streams

    The world of podcasting is vast. Audio offers people of all backgrounds the unique opportunity to learn, explore, play, and stay...

    PM Virtual is Less than a Week Away… last call to register!

    Greetings PM Family, This week's newsletter is packed... we barely have room to say hello! We've...

    PM Virtual Workshops and Lunch and Learns Preview

    Another week closer to the event, another price increase! Register by midnight tonight for the lowest price to attend PM Virtual!

    PM Virtual prices are going up…. and the schedule is now live!

    Greetings PM Family, One of the biggest announcements of each event is the (nearly) full event schedule...and this week...

    Major PM Virtual Keynote Announcement

    Greetings PM Family, We are delighted to share with you one of our biggest keynote speakers to date, across...