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5/31/2022

The Mighty Host-Read Ad is Still the Future

SPONSOREDBY PodMov Daily: Tuesday, May 31 Episode 655: Testing, One Two-sday The Mighty Host-Read Ad is Still the Future Announcer-read ads are still not the future of podcast advertising, writes Amanda McLoughlin, a founder of the Brooklyn-based Multitude Productions. “Don't believe the hype: emphasizing cheaper, shorter, annoying programmatic ads will doom podcasting to repeat the mistakes of older media.” Since…

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