Marketing is ‘Not a Real Thing’ in Podcasting
SPONSOREDBY PodMov Daily: Monday, May 9 Episode 641: Your Monday Mix Marketing is ‘Not a Real Thing’ in Podcasting Marketing is not a real thing in podcasting, says Eric Nuzum. “Audience building is a real thing.” The Magnificent Noise co-founder tells Lauren Passell that when revenue is the goal, too many creators have it backward. ‘Grow the audience’ > ‘increase…
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