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July 13, 2021

Podcast Advertising Campaigns: A Streamlined Process for Strong Results

According to classic marketing wisdom, it is six to seven times more expensive to attract a new customer than it is to retain an existing one. Keeping existing advertisers is better than finding new advertisers, and not just in the short term. Wharton marketing professor Peter Fader puts it best: “Decisions about customer acquisition, retention…

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