March Madness, PM19 Price Increase, Community Member Case Study, Updates and Quotes from Basketball Coaches
Greetings PM Family,
It’s that time again in the US for the annual college men and women’s basketball tournaments, which occur throughout the month of March. The tournaments showcase the best basketball teams in the country from universities of all sizes.
It’s a time of competition, renewed and revisited rivalries, and on occasion we see a true Cinderella story. A Cinderella story is when a team from a less elite conference not only competes against a bigger school, but actually wins. It doesn’t always happen, but when it does, it is one of the many reasons that makes sports so fun to watch and experience.
Podcast Movement loves to see the underdogs rise above the odds and create podcasts that exceed their own expectations. We tip off this week’s edition of the newsletter by sharing some valuable lessons learned from one of our community podcasters. We also encourage the buzzer beaters, just like a basketball game can come to down the last minute, registration prices for PM19 prices will increase again soon.
We thought it would also be appropriate to share a full court press of quotes from some of the top college basketball coaches and consider how these words of wisdom apply to the podcast community.
Leveraging Guest Interviews into Paying Clients or Sponsorships
Podcast Movement makes a considerable effort to showcase and shine the spotlight on our community members. We love to share experiences and what others are learning along the way. This week Kevin Rauber from the Hellbound with Halos Podcast provides some insights that are likely to be helpful to other shows within our community.
Do you have trouble leveraging your podcast guests into paying clients or sponsors? At Hellbound with Halos Podcast, we’ve had great success in accomplishing this by using “Business Spotlight Series” episodes. We use the initial interview (episode), as a gateway to relationship formation with that person.
An example for us is the owner of K Bar Soap Company, Chris. We invited Chris on our very first “Business Spotlight.” He says, “Kevin has been steadfast in his loyalty to our brand from the start. He never fails to represent us precisely as intended because of the growth of our interpersonal relationship. I consider this as a lifelong friendship, not just as sponsorship, and continuing to grow mutually together.”
As you can see, by being patient, and cultivating loyal long term relationships with your guests over time, your content begins to sell itself. Stay patient, build relationships.
What is working for your podcast? We want to share your experiences and lessons learned with the community. If you have an excellent example for consideration in an upcoming newsletter, please send a summary to [email protected].
The Pick and Roll: Community and Industry Updates!
- These are the most crowded categories in Apple Podcasts – An article by Dan Misener – A handy chart to see how your show’s category compares.
- 13 Black Women in Podcasting To Watch Out For – An article by Stephen A. Hart – In celebration of Women’s History Month, here are 13 bold and inspiring black women (many of whom are PM Community members) who are making a significant impact and leading the shift in media, entrepreneurship, and technology. NOTE: This is not a ranking or a complete listing, but merely a showcase of some of the gifted and independent black women podcasters, who are creating quality business related content, and who Stephen subscribes to, listens to and learns.
- San Diego Podcast Movement Meetup – The PM Community came together in San Diego on Tuesday, March 19 at Stone Brewing Tap in the Gas Lamp District. We had an outstanding turnout, and the anticipation for Podcast Movement this August 13 – 16 continues to grow!
Our next meetup will be in New York City at Amity Hall downtown on Thursday evening, April 4. We hope that you will join us if you are near the area!
- 10 Big Podcasting Takeaways from 2019’s Infinite Dial Research – An article by Steve Pratt – Tom Webster, the podcast industry’s leading research guru, unpacks this year’s data
- Why podcast fans will always reject a “Netflix for podcasts” – An article by Melissa Locker – The golden age of podcasting may end behind a paywall. Most podcasters have very little interest in juggling multiple podcast apps. But if every platform insists on having their exclusive content, that leaves the rest of us with little choice.
- Much Different- An idea by Minista Jazz – If ever unfiltered news and fun became prohibited (like any day now), MUCH DIFFERENT would easily exist as the modern-day speakeasy to learn, laugh, and live out loud. The first dedicated live podcast show recording venue in Brooklyn, MUCH DIFFERENT, positions itself to be a discovery zone for the most unapologetic podcasters, comedians, and artistic talent.
- Podcasting Mixer at the NAB Show in Las Vegas – The Podcasting Mixer at the NAB Show in Las Vegas will be located next to the podcast pavilion which is in the Central Hall. The mixer will be close to the exhibitors that support the podcast community. If you want to join us at the NAB Show in Las Vegas, please use the promo code “PR13” to register for a free expo hall pass. Podcast Movement will also have a meetup on Tuesday, April 9. We will post more details about this soon.
- Google Podcasts Creator Program – PRX is once again accepting applications for the Google Podcasts creator program – another opportunity for six teams to receive training and funding from PRX. The six teams selected will receive up to US $40,000, mentorship, and 20 weeks of training, in Boston and virtually at scheduled intervals. The training will start on July 29, 2019, and conclude the week of December 9, 2019. As with last time, they’re looking for fresh ideas from underrepresented voices in the industry, and are open to pitches from around the world and in any language. Both new and existing podcasts are welcome. They wrote the following blog post with tips for writing a great application.
A Podcast Mascot?
Quotes from Top College Basketball Coaches that are Applicable to Podcasters
Team PM put together a short list of curated quotes because the overall thought or idea can relate to the “field of 68” that most podcasters deal with every day. We understand that the context of these quotes may not always apply or relate to specific situations in podcasting, but we have done our best to use care and thought in presenting the ideas below.
Pat Summitt is perhaps best known for winning more games than any other NCAA Division 1 basketball coach, male or female.
She spent 38 years as the head coach of the University of Tennessee women’s basketball team, the Lady Volunteers, winning eight national titles and 1,098 games. Tennessee also made 31 consecutive NCAA tournament appearances under Coach Summitt.
Here is a quote from Coach Summit about quitting, “Quit? Quit? We keep score in life because it matters. It counts. Too many people opt out and never discover their own abilities, because they fear failure. They don’t understand commitment. When you learn to keep fighting in the face of potential failure, it gives you a larger skill set to do what you want to do.”
John Wooden was the head coach at the University of California, Los Angeles. He was nicknamed the “Wizard of Westwood,” he won ten NCAA national championships in a 12-year period as head coach at UCLA, including a record seven in a row.
Coach Wooden shared the following quote about excellence, “It takes time to create excellence. If it could be done quickly, more people would do it.”
Tubby Smith is a NCAA National Championship winning coach. In his 27 years as a head coach, Smith has achieved 25 winning seasons.
With Texas Tech’s invitation to the 2016 NCAA Tournament, Smith became only the second coach in history to lead five different teams to the NCAA tournament.
Coach Smith shared the following quote about passion, “Do you have a passion for what you do and do you love what you do? If you don’t, then it can be drudgery, it can be hard, it can be work. But when you find something that you enjoy a lot, then you’re more willing to sacrifice a lot of things in order to be successful as a teacher.”
Mike Krzyzewski is the head men’s basketball coach at Duke University, where he has led the Blue Devils to five NCAA Championships, 12 Final Fours, 12 ACC regular season titles, and 14 ACC Tournament championships.
Coach K shared the following quote about teaching others, “The thing I loved the most – and still love the most about teaching – is that you can connect with an individual or a group, and see that individual or group exceed their limits“
Charlaine Vivian Stringer is the head coach of the Rutgers University women’s basketball team. Coach Stringer has one of the best records in the history of women’s basketball and is the first coach in NCAA history to lead three different women’s programs to the NCAA Final Four. She was honored as the Naismith College Coach of the Year for women’s basketball in 1993, and is a member of the Women’s Basketball Hall of Fame.
Coach Stringer shared the following quote about effort, “If you’ve given the greatest effort that you can expect of yourself, you always get what you deserve“
Survive and Advance
Regardless of where you are on the bracket (or category/niche in podcasting), Podcast Movement wants to encourage you to persist, create shining moments and cut down that proverbial net!
The community is here to help, and attending Podcast Movement this summer will put you and your show further ahead of the many other shows that won’t put in the resources, time and energy to win that you will.
Bust the Bracket through Perseverance,
What does a basketball player say when he misses? Shoot.
Interested in sponsoring or exhibiting at Podcast Movement 2019, the world’s largest gathering of podcasters? LET US KNOW!