What March Madness and Podcast Movement Have in Common

 

March Madness, PM19 Price Increase, Community Member Case Study, Updates and Quotes from Basketball Coaches

Greetings PM Family,

It’s that time again in the US for the annual college men and women’s basketball tournaments, which occur throughout the month of March. The tournaments showcase the best basketball teams in the country from universities of all sizes.

It’s a time of competition, renewed and revisited rivalries, and on occasion we see a true Cinderella story. A Cinderella story is when a team from a less elite conference not only competes against a bigger school, but actually wins. It doesn’t always happen, but when it does, it is one of the many reasons that makes sports so fun to watch and experience.

Podcast Movement loves to see the underdogs rise above the odds and create podcasts that exceed their own expectations. We tip off this week’s edition of the newsletter by sharing some valuable lessons learned from one of our community podcasters. We also encourage the buzzer beaters, just like a basketball game can come to down the last minute, registration prices for PM19 prices will increase again soon.

We thought it would also be appropriate to share a full court press of quotes from some of the top college basketball coaches and consider how these words of wisdom apply to the podcast community.


Leveraging Guest Interviews into Paying Clients or Sponsorships

Podcast Movement makes a considerable effort to showcase and shine the spotlight on our community members. We love to share experiences and what others are learning along the way. This week Kevin Rauber from the Hellbound with Halos Podcast provides some insights that are likely to be helpful to other shows within our community.

Do you have trouble leveraging your podcast guests into paying clients or sponsors? At Hellbound with Halos Podcast, we’ve had great success in accomplishing this by using “Business Spotlight Series” episodes. We use the initial interview (episode), as a gateway to relationship formation with that person.

An example for us is the owner of K Bar Soap Company, Chris. We invited Chris on our very first “Business Spotlight.” He says, “Kevin has been steadfast in his loyalty to our brand from the start. He never fails to represent us precisely as intended because of the growth of our interpersonal relationship. I consider this as a lifelong friendship, not just as sponsorship, and continuing to grow mutually together.”

As you can see, by being patient, and cultivating loyal long term relationships with your guests over time, your content begins to sell itself. Stay patient, build relationships.

What is working for your podcast? We want to share your experiences and lessons learned with the community. If you have an excellent example for consideration in an upcoming newsletter, please send a summary to [email protected].


The Pick and Roll: Community and Industry Updates!

  • These are the most crowded categories in Apple PodcastsAn article by Dan MisenerA handy chart to see how your show’s category compares.

These are the most crowded categories in Apple Podcasts

  • 13 Black Women in Podcasting To Watch Out For – An article by Stephen A. HartIn celebration of Women’s History Month, here are 13 bold and inspiring black women (many of whom are PM Community members) who are making a significant impact and leading the shift in media, entrepreneurship, and technology. NOTE: This is not a ranking or a complete listing, but merely a showcase of some of the gifted and independent black women podcasters, who are creating quality business related content, and who Stephen subscribes to, listens to and learns.

 

  • San Diego Podcast Movement Meetup The PM Community came together in San Diego on Tuesday, March 19 at Stone Brewing Tap in the Gas Lamp District. We had an outstanding turnout, and the anticipation for Podcast Movement this August 13 – 16 continues to grow!

          Our next meetup will be in New York City at Amity Hall downtown on Thursday evening, April 4. We hope that you will join us if you are near the area!

  • 10 Big Podcasting Takeaways from 2019’s Infinite Dial ResearchAn article by Steve PrattTom Webster, the podcast industry’s leading research guru, unpacks this year’s data

10 Big Podcasting Takeaways from 2019’s Infinite Dial Research

  • Why podcast fans will always reject a “Netflix for podcasts”An article by Melissa LockerThe golden age of podcasting may end behind a paywall. Most podcasters have very little interest in juggling multiple podcast apps. But if every platform insists on having their exclusive content, that leaves the rest of us with little choice.

 

  • Much Different- An idea by Minista Jazz – If ever unfiltered news and fun became prohibited (like any day now), MUCH DIFFERENT would easily exist as the modern-day speakeasy to learn, laugh, and live out loud. The first dedicated live podcast show recording venue in Brooklyn, MUCH DIFFERENT, positions itself to be a discovery zone for the most unapologetic podcasters, comedians, and artistic talent.Much Different
  • Podcasting Mixer at the NAB Show in Las Vegas – The Podcasting Mixer at the NAB Show in Las Vegas will be located next to the podcast pavilion which is in the Central Hall. The mixer will be close to the exhibitors that support the podcast community. If you want to join us at the NAB Show in Las Vegas, please use the promo code “PR13” to register for a free expo hall pass. Podcast Movement will also have a meetup on Tuesday, April 9. We will post more details about this soon.
    Podcast Mixer
  • Google Podcasts Creator Program – PRX is once again accepting applications for the Google Podcasts creator program – another opportunity for six teams to receive training and funding from PRX. The six teams selected will receive up to US $40,000, mentorship, and 20 weeks of training, in Boston and virtually at scheduled intervals. The training will start on July 29, 2019, and conclude the week of December 9, 2019. As with last time, they’re looking for fresh ideas from underrepresented voices in the industry, and are open to pitches from around the world and in any language. Both new and existing podcasts are welcome. They wrote the following blog post with tips for writing a great application.

A Podcast Mascot?

Podcast Mascot

Thanks to PM Community Member Glen Moyer for sharing this pic in the PM Community Facebook Group!

 


Quotes from Top College Basketball Coaches that are Applicable to Podcasters

Team PM put together a short list of curated quotes because the overall thought or idea can relate to the “field of 68” that most podcasters deal with every day. We understand that the context of these quotes may not always apply or relate to specific situations in podcasting, but we have done our best to use care and thought in presenting the ideas below.

Pat Summitt is perhaps best known for winning more games than any other NCAA Division 1 basketball coach, male or female.

She spent 38 years as the head coach of the University of Tennessee women’s basketball team, the Lady Volunteers, winning eight national titles and 1,098 games. Tennessee also made 31 consecutive NCAA tournament appearances under Coach Summitt.

Here is a quote from Coach Summit about quitting, Quit? Quit? We keep score in life because it matters. It counts. Too many people opt out and never discover their own abilities, because they fear failure. They don’t understand commitment. When you learn to keep fighting in the face of potential failure, it gives you a larger skill set to do what you want to do.”

John Wooden was the head coach at the University of California, Los Angeles. He was nicknamed the “Wizard of Westwood,” he won ten NCAA national championships in a 12-year period as head coach at UCLA, including a record seven in a row.

Coach Wooden shared the following quote about excellence, “It takes time to create excellence. If it could be done quickly, more people would do it.”


Tubby Smith is a NCAA National Championship winning coach. In his 27 years as a head coach, Smith has achieved 25 winning seasons.
With Texas Tech’s invitation to the 2016 NCAA Tournament, Smith became only the second coach in history to lead five different teams to the NCAA tournament.

Coach Smith shared the following quote about passion, “Do you have a passion for what you do and do you love what you do? If you don’t, then it can be drudgery, it can be hard, it can be work. But when you find something that you enjoy a lot, then you’re more willing to sacrifice a lot of things in order to be successful as a teacher.”

Mike Krzyzewski is the head men’s basketball coach at Duke University, where he has led the Blue Devils to five NCAA Championships, 12 Final Fours, 12 ACC regular season titles, and 14 ACC Tournament championships.

Coach K shared the following quote about teaching others, “The thing I loved the most – and still love the most about teaching – is that you can connect with an individual or a group, and see that individual or group exceed their limits

Charlaine Vivian Stringer is the head coach of the Rutgers University women’s basketball team. Coach Stringer has one of the best records in the history of women’s basketball and is the first coach in NCAA history to lead three different women’s programs to the NCAA Final Four. She was honored as the Naismith College Coach of the Year for women’s basketball in 1993, and is a member of the Women’s Basketball Hall of Fame.

Coach Stringer shared the following quote about effort, “If you’ve given the greatest effort that you can expect of yourself, you always get what you deserve


Survive and Advance

Regardless of where you are on the bracket (or category/niche in podcasting), Podcast Movement wants to encourage you to persist, create shining moments and cut down that proverbial net!

The community is here to help, and attending Podcast Movement this summer will put you and your show further ahead of the many other shows that won’t put in the resources, time and energy to win that you will.

Bust the Bracket through Perseverance,

Team PM

What does a basketball player say when he misses? Shoot.


 


Interested in sponsoring or exhibiting at Podcast Movement 2019, the world’s largest gathering of podcasters? LET US KNOW!

Put that Hustle in your Ear for our first PM19 keynote speakers, St. Pod-tricks Day and more!

St. Patty’s Day, The Announcement of our first PM19 Keynote Speakers, Industry/Community Updates and the IWD Community Member Spotlight!

Top of the Morning PM Family,

At Podcast Movement we always look for reasons to celebrate, and one of our favorite holidays is St. Pod-tricks Day!

St. Patrick’s day takes place in the United States on Sunday, March 17, but we don’t plan on waiting that long, or waiting to find a four leaf clover, to get lucky.

We share our Pod of Gold in this week’s newsletter with a rainbow of announcements, including our first keynote speakers for PM19, we kiss the blarney stone with industry/community updates, and finish off by raising a belated celebration toast for International Women’s Day (which took place late last week) by shining the spotlight on several amazing women in the PM Family!

Are you ready to get jig-gy with it? Let the bagpipes play, and let’s get this green edition of the newsletter started!

Our First Announcement on Keynote Speakers for PM19

PM is proud to have Earlonne Woods, and Nigel Poor from the hit podcast Ear Hustle take the stage this year, and we’re honored to announce them as our first keynote speakers! You may recall hearing the podcast while Earlonne was incarcerated at California’s San Quentin Prison, and you likely also saw the news recently that he was commuted from his sentence last fall. Earlonne is now a free man, and we’re honored to feature him along with Nigel this summer.

The first three seasons of the podcast mainly focused on the stories behind the prison walls, with Earlonne being the voice on the inside, and Nigel being the voice of the listener on the outside. It is exciting to see what the next season of the show will entail now that Earlonne is free!

As if this story was not already impressive enough (which it is on its own), we inside Podcast Movement are extra excited because the Ear Hustle team being featured at PM19 brings things full circle for the show.

In 2016, we teamed with Radiotopia to introduce the four finalists for their first ever Podquest Competition, and Ear Hustle was one of the finalists featured at Podcast Movement 2016 in Chicago, IL.

They won that competition to join the Radiotopia network, and the rest is history! It is serendipitous to have Earlonne and Nigel share the keynote stage at PM19, since this show and story played such a big part of PM16 (except this time Earlonne won’t have to join via video)!

We’re excited and honored to feature Ear Hustle as keynote speakers, and thank PRX and Radiotopia for their long time partnership that helped make this story a reality!


Shamrock Daily: Community and Industry Updates!

  • Room & Pod: The Hot New Hotel Amenity Is a Podcast Studio by Molly McHughForget rooftop bars and mixologists: The in-demand boutique hotel feature of the moment is a convenient place to record a podcast. Detroit, MI is home of the Foundation Hotel. You have to check this out!

Detroit Foundation Hotel

  • Orlando Podcast Movement Meetup The PM Community came together in Orlando on Saturday, March 9 at King’s Entertainment on International Drive. We had a great turnout, and everyone is getting excited about Podcast Movement this August 13 – 16 at the Rosen Shingle Creek in Orlando.Our next meetup will be in San Diego on Tuesday evening, March 19. We hope that you will join us if you are near the area!

Orlando Podcast Movement Meetup

  • How To Link Your Podcast From Instagram Stories – PM Community member Sharon Rupe Handy shared this video with an excellent tip about getting a live link in IG Stories to your podcast on Spotify, even if you don’t have 10,000 IG subscribers.
    How To Link Your Podcast From Instagram Stories
  • Lessons Learned About Podcasting And Life From Last Weekends On-Air Fest – Article by Joshua Dudley – The On-Air Fest last week in Brooklyn included a compilation of artists and creators (Crimetown, Code Switch, Kitchen Sisters, Surviving Y2K) sharing their vision of the future of podcasting and audio and what they learned from trying, failing, and experimenting to be their most interesting authentic selves while working in the medium of sound.

  • Greys Anatomy features Podcasting – The entire episode of the latest Grey’s Anatomy is centered on one doctor revealing a little too much personal information about themselves on a podcast. Thanks to Dane Cardiel from Simplecast for sharing this in the PM Community FB group.

We Think That Your Podcast is Lucky and a Big Dill!


PM Honors Members of our Community for International Women’s Day!

We want to take this portion of the newsletter to celebrate International Women’s Day (IWD), which occurred on Friday, March 8. We always enjoy shining the spotlight on a few of the many fantastic women podcasters in our community!

We wish that we could showcase everyone, but this newsletter only allows the room for a few. We hope that you will congratulate and wish a happy belated International Women’s Day to all of the women podcasters that you are connect to, in addition to those we’ve highlighted below.

Christina Im – Christina is the host of the IM Between Podcast (downloaded in 74 different countries) which covers conversations on marriage, parenting, faith, and everything in between. She is also a social worker, stay-at-home-mom.

She is passionate about laughing and learning from mistakes, investing in your marriage, creating memorable moments with your children, simplify life and grab practical ideas to tackle everyday issues!


Martha Hughes – Martha is based in San Francisco and is the host of the Martha Runs the World Podcast! The podcast is about running, fitness, and health done with honesty and a little humor. We like Martha and are confident that you will love her as well.

Chef Annette White – Annette is the host of the Let’s Veg About it Podcast! Annette has an incredible story of how she overcame cancer and other ailments through a healing lifestyle change from plant-based diets.

Annette is now a coach and helps others get rid of various diseases ranging from anxiety, high blood pressure, high cholesterol, inflammation, etc. If health is your focus for this year, then Annette should be your friend!

Dot Cannon – We love Dot! Dot is the leader for the official Podcast Movement women’s networking session. She is also the host of the Over Coffee podcast which recently celebrated its 210th episode! We strongly encourage you to connect with Dot because she is a great person and podcaster!

Magpie McLaurin – Magpi (known as Amelia Williams in the PM FB group) is an international voice actor, speaker, coach, and podcaster. She is the founder and organizer of the Seattle VoiceOver Meetup, the largest voiceover meetup in the world, as well as the co-leader of the Seattle Podcasters Meetup.

Magpie is also the Seattle chapter leader of the Podcast Brunch Club. When not pursuing adventures in voice, Magpie can be found eating fire, collecting monsters, and researching naughty things for her erotic empowerment podcast. She also likes glitter.

Natasha Campbell – Natasha is the wealth stylist and lives in Orlando, FL (home of Podcast Movement 2019)! Natasha discovered how to save thousands of dollars, pay off all of her and her husband’s debt before purchasing their first home by the age of 25 (while maintaining a high credit score over 700).

She has a Masters in Business Administration plus over ten years of experience in finance, education and human development. We encourage you to check out the Wealth Stylist podcast!

Kirsten Kiki Oliphant – Kirsten (also knows as Emma St. Clair for you clean romance book lovers) is a writer, podcaster, and blogger with an MFA in fiction. She hosts the Create If Writing Podcast to help creatives build an online platform without being smarmy.

Named one of Houston’s Top 25 Social Media Power Influencers for the past two years, she has spoken at events like Podcast Movement, BlogHer Food, and the Mediavine Publishers Conference. When not wrangling her five kids, Kirsten can be found wearing shark hoodies around Houston.

Heather Parady – Heather is the host of the Weekly Parady Podcast, but she also manages several shows. She interviews leaders from all over the world who have built great things from the ground up.

Heather asks excellent and insightful questions. She also has a lot of creative ideas and unconventional methods that are very helpful for podcasters. In short, get to know Heather!


 

Alexis Arralynn – Alexis is in the process of launching a new show called When the Bough Breaks. The topic is family estrangement from the adult child’s perspective mostly.

The show offers support to estranged listeners as well as providing all other listeners a glimpse into the life of someone who, for whatever reason, is no longer in contact with one or more core family members.

Alexis is an excellent contributor to the community and definitely someone that you will want to learn from and possibly help. She has an abundance mindset, and we are proud to point the PM family in her direction.


Cap Blackard
– Cap is a multidisciplinary artist from Florida specializing in storytelling via writing, illustration, and podcasting. In 2009 she co-founded The Nerdy Show Network where she’s explored every geeky topic in the multiverse, pioneered the RPG Audio Drama, and co-created the forthcoming animated series, Lightning Dogs.

In Cap’s decade of podcasting, she’s had the fortune to interview and work alongside her favorite creators of all time, produce many meaningful explorations of media, and share irreverent adventures with outcasts and lovers of the unusual.


Shamrock and Shenanigans for All!

We hope that your podcast finds every gold coin possible. The Podcast Movement community exists to help podcasters create their luck, and not wait to find a pot of gold.

It’s not easy, and it might feel like a beating from the shillelagh stick at times, but those who persist are in the best position for their show to find what’s at the end of the rainbow!

Best of Luck,
Team PM

What’s green and sits on the porch? Paddy O’Furniture.



Interested in sponsoring or exhibiting at Podcast Movement 2019, the world’s largest gathering of podcasters? LET US KNOW!

 

Spring Forward with a celebration, a preview, and more!

We celebrate the season, big milestones, and final thoughts on bamboo

Greetings PM Family,

We know how everyone loves good news, and we start with some good news for many in the US: daylight savings time begins, and we “Spring Forward” by one hour on Sunday, March 10!

Okay, some may not consider this good news, but the promise of springtime, a season of renewal and that winter will not last forever is a good thing. We can agree that part of spring forward is good news. We have more good news in this edition of the newsletter. Today we profile the home of PM19, celebrate an exciting milestone for one of our PM family members, share some industry and community updates, and close out with a final thought on Bamboo!

Let’s save some daylight time and get this edition of the newsletter started.


The most BEAUTIFUL Podcast Movement yet deserves its own gif!

We know that while Spring is the theme of this newsletter, our friends in the northeast have woken up to weather in the teens, there’s snow falling in the northwest, and folks in the midwest have weeks-old snow that has yet to melt. While we can’t help the weather outside, we CAN warm your hearts with a preview of the home of PM19!

The Rosen Shingle Creek is widely thought of as the top resort in Orlando, and we definitely think it’s the most beautiful venue to ever host a Podcast Movement. In only a handful of months from now, over 3,000 of you reading this will be there with us, so we thought now would be a great time to share more. You’ll enjoy:

  • A 255 acre luxury hotel along Shingle Creek, the headwater of the everglades
  • 18 hole award winning golf course
  • Four outdoor swimming pools, two lit tennis courts, a basketball court and a sand volleyball court
  • 15 dining options all under one roof (you might never want to leave!)
  • Four days of the world’s best podcasting conference and trade show!

We’re also very excited for our partnership with this hotel because of the good that the Rosen brand does for the Orlando area. Founder Harris Rosen is one of the most philanthropic people we’ve ever met, and are proud to call one of his hotels home for 2019. Read more about Harris Rosen and the work he does for the community.


Major Milestone Celebration for a PM Family Member!

We love to celebrate new growth as springtime draws near. We cannot talk about podcast growth, and not also give high praise to PM family member Josie Ong!

Josie Ong is the host and producer of the Affirmation Pod. She has diligently created this innovative and inspiring podcast with a message focused on calm, positivity and self-love needed to live your best life.

Josie has done a fantastic job of not getting caught up in shiny object syndrome. She hasn’t tried to “kiss the ring” of the influential people in her niche, but instead has slowly but surely built her show and audience the old fashioned way. She has put the focus on her family (two small children and husband), while still creating the best possible show that she can.

You can imagine Josie’s surprise and encouragement when she started to see a recent spike in new listeners, especially when she found out the cause.

Josie reached out to new audience members to find out how they discovered the show. She learned that Gabrielle Union mentioned her podcast in her latest article in the March 2019 edition of Women’s Health magazine. She had no idea this would happen!

Affirmation Pod featured in Women's Health

Josie is a wonderful example of diligence, resilience, and focus on creating a great show. We hope that Josie’s example, and this huge win for her and her show, will inspire you to drop the distractions, remain generous, and focus on doing the work to create the best show that you can.


How to Handle the Time Change (with Industry and Community Updates)!

  • Hang out with us Saturday Night in Orlando – We’ll be at Kings Orlando this Saturday night from 7-9pm, and all podcasters are invited! It’s a come and go event, so stop by any time to grab a bite, and hang out with your fellow podcasters.
  • Join us in San Diego in two weeks – We’re back in San Diego on March 19 at the wonderful Stone Brewing Taproom. Last year nearly 100 podcasters showed up, so get there early to hang out with the Podcast Movement crew, and a hundred of your new closest friends!
  • The Apple email blitz from this past week – A lot of folks were concerned about how to interpret these e-mails and upcoming changes regarding episode numbers, etc. James Cridland from Podnews created this article to help the rest of us make sense of it all.
  • Spotify taps Liz Gately in podcasting push – The former Lifetime programming executive has joined Spotify as head of creative development. She is expected to help shape the company’s original podcasting strategy to offer listeners broader audio programming.
  • Katz Media Group Teams With Voxnest – Voxnest President Francesco Baschieri said, “With VAN, we’re eliminating one of the biggest barriers to podcast advertising adoption among many big brands and agencies — it’s simply not “mass” enough. Now, instead of manually purchasing inventory in the few shows that have the listener numbers they’re looking for, advertisers can programmatically purchase impressions from the audiences they want. They’re just across many different shows.”
  • Podcast Marketing Strategy: The Podcast Discoverability Triangle – Every podcaster wants to grow their audience and size of their show. Mark Asquith created this epic 5000-word post to help podcasters understand and make progress in increasing their podcasts.

A Little Podcast Humor (Very Little)

Special thanks to Justin Jackson for sharing this Wumo Comic


A Final Thought on Bamboo

When we think of Spring Forward, it makes us also reflect on the idea of onward and upward. Onward and upward (not to mention Josie Ong’s exciting milestone story above) makes us consider podcast growth! PM family member and alumni speaker Dan Miller (48 Days to the Work You Love) shared an interesting perspective recently about Bamboo on his LinkedIn profile.

“Hey, I’m like all of you. I want it all NOW!

However, much to our chagrin, the most important things still take time.

I like the story of the Chinese bamboo tree: You take a little seed, plant it, water it, and fertilize it for a whole year, and nothing happens.

The second year you water it and fertilize it, and nothing happens.

The third year you water it and fertilize it, and nothing happens. How discouraging this becomes!

The fifth-year you continue to water and fertilize the seed and then—take note. Sometime during the fifth year, the Chinese bamboo tree sprouts and grows NINETY FEET IN SIX WEEKS!

Life (and Podcasting) is much akin to the growing process of the Chinese bamboo tree. It is often discouraging. We seemingly do things right, and nothing happens. But for those who do things right and are not discouraged and are persistent, things will happen. Finally, we begin to receive the rewards.

I am now receiving the rewards of seeds planted five years ago. You are as well.

Are you getting the results you want? If not, begin today to sow the seeds of what you want five years from now.

Remember, if you keep doing what you’ve always done, you’ll get the same results you’ve always received.

Here’s to 90 feet in 6 weeks (or the podcasting growth equivalent)!

Remember to set your clocks forward on Sunday, March 10,
Team PM

“Can we have Daylight Savings Time change during the podcast editing process? Losing an hour there would be appreciated by many.” – Gary Leland



Interested in sponsoring or exhibiting at Podcast Movement 2019, the world’s largest gathering of podcasters? LET US KNOW!

Going, Going, Gone! Baseball meets podcasting!

 

PM19 Speaker Submission Deadline, Industry/Community updates, and final thought about batting averages!

Greetings PM Family,

Baseball season is still several weeks away in the US, however, this is the week where the players report to Spring Training!

This week’s edition of the newsletter we will tip our hats to spring training baseball, as we round the following bases: PM19 Speaker Submission Deadline, Industry/Community updates, PM19 price increase and final thought about batting averages!


A 3-2 Count… it’s the bottom of the 9th!

This phrase usually indicates what will likely be the final play of a baseball game. And just like that’ we have reached a pivotal moment in our hundreds of speaker submissions that have already loaded the bases. This is your LAST CHANCE for you to pitch a game winner! The deadline is midnight on February 28.

We get dozens of emails and FB messages every year after the deadline, asking to submit a presentation. Unfortunately, by that time, the umpires and referees have left the field, and the answer will be no. The answer is yes until the deadline though! Please make plans to get your submission in asap!


Striking Out: Reasons Why Your PM19 Session Submission Could be Declined

  • The submission form was not completed properly. You must fully complete it, AND receive a confirmation email from us. (You can still modify or complete an existing submission until midnight on the 28th)
  • The submission is not original to Podcast Movement. The content of the presentation is from another online or in person event. We look for creative and innovative ideas to share from our stages. The same presentations repurposed from other conferences, to be podcaster focused, often don’t stand out from the others!
  • Trying to advertise your product or service disguised as a presentation! We want to help you share your services, but this must be done the right way, through exhibiting or sponsorship, not from the stage. Partner with us!
  • There are too many submissions in your track or on your topic! Monetization and Marketing have a large number of submissions each year, as do basic topics like “podcasting on a budget”. While these tracks and topics are covered, we want to make sure yours can stand out, and be one of the 5 or 6 submissions selected for your chosen track. You will do yourself a favor and improve your chances of being picked by being different.

The Baseball Scorecard (AKA Industry & Community updates)

PM19 T-shirt

  • Podcast Movement does not have baseball jerseys, but we do have some fine t-shirts for everyone of every size!
  • All podcasters now can get FREE promotion on Podcoin just by claiming their podcast. They offer a new feature in the most recent mobile release that allows specific podcasts to earn Podcoin at a higher rate. Podcoin claims to drive more than 60,000 minutes already a day of new traffic to their bonus podcasts.
  • Dave Zohrob from Chartable shares ten graphs of data in this post that explains why we’re entering into the Golden Age of Podcasts!

  • Jacob Bozarth, the CEO of Resonate Recordings, in this post, dives into three parts of your recording process that you can optimize to improve your podcasts’ audio quality for free!
  • Podcast Movement has several free community meetups planned for this spring! We welcome you to join us in Orlando on March 9 and San Diego on March 19 if you are near the area. If not, please encourage a fellow podcast friend to get in the game and play ball (or hang out in the dugout) with us!

7th Inning Stretch (a little humor)

Thanks to PM community member Joff Elphick for sharing this in the FB group!


Post Game Analysis on Batting Averages

In baseball, a hitter’s batting average (BA) is their number of hits, divided by the number of times they had a turn ”at bat.” It is usually reported to three decimal places and read without the decimal: Example: a player with a batting average of .300 is “batting three-hundred.”

The all-time league batting average in Major League Baseball is between .260 and .275.

It is interesting to look at the list of best batting averages of all time according to the Baseball Almanac.

Ty Cobb is in first place with a lifetime batting average of .366. Babe Ruth’s lifetime batting average was .342. Jackie Robinson’s lifetime batting average was .311.

How does this apply to podcasters?

Even the best lifetime batting average of all time is less than four hits out of every ten times the person had a chance to hit. That’s more failures than successes!

In school, the grade of 40 out of 100 was not just failing, but also perceived as a flat out poor effort.

It may feel like certain podcast episodes that you have published are better than others. And it may be discouraging when a series of your episodes seem average, when compared to others.

We share all of this this as an attempt to consider baseball’s batting averages whenever you record your episodes. Remember that three hits out of ten attempts is among the greatest of all time in baseball. Whenever you might be tempted to perceive that your podcasting efforts are falling short, we encourage you to change your perspective.

Keep swinging the bat, (keep hitting record and publish).

Play ball!
Team PM

”There’s no crying in Baseball.” – Tom Hanks from the movie A League of Their Own


PODCAST MOVEMENT 2019
August 13-16, 2019 | Orlando, Florida

Join nearly 3,000 podcasters and podcast industry professionals from over 30 countries for the world’s largest gathering of podcasters. Four days of workshops, panel discussions, breakout sessions, and keynote talks. Whether you’re a brand new podcaster, or have been in the industry for years, there is education and networking geared towards you. LEARN MORE HERE.



Interested in sponsoring or exhibiting at Podcast Movement 2019, the world’s largest gathering of podcasters? LET US KNOW!

 

What advice would former US Presidents share with podcasters?

President’s Day, the State of the Union in our podcast community and industry, and final thoughts on value! (Photo above by Pete Souza)

Greetings PM Family,

Thank you for taking a moment to read (or skim) this newsletter!

The US celebrated President’s Day on Monday, so we thought it would be appropriate to consider what advice former US presidents would share with podcasters in 2019. We also intend to share our own “State of the Union” updates from our community and industry, and end the term (at least for this newsletter) with a final thought on “value”.


What Advice Would Former US Presidents Share with Podcasters in 2019?

We can’t say for sure what some former presidents would say to podcasters in this day and age, but we can take some of their famous quotes, and attempt to apply them to the various responsibilities, challenges and passions that the podcast community faces. We understand that taking quotes that applied to one topic cannot always translate to other subjects, but we will do our best to interpret with care and sensitivity.

President Barack Obama

President Obama is the only former president on this list that has actually been a guest on a podcast while in office (to our knowledge, anyway). He was on Marc Maron’s WTF show in 2015, and was one of the (if not THE) most downloaded podcast episodes of all time.

This was a big deal for podcasters when this happened. President Obama shared some of his thoughts about podcasting in this particular interview.

“I love conversations like this…If I thought to myself that when I was in college that I would be in a garage a couple miles away from where I was living… doing an interview, as president… with a comedian… I couldn’t have imagined that, but it’s fun”.

He later went on to make the following statement about overcoming fear:

“The more that you do something and the more you practice it…at a certain point it becomes second nature. You lose fear. You are no longer pretending to have no fear. You’ve screwed up enough that you now know what you are doing. It is one of the benefits of age.”

Veteran podcasters can relate to this. They are veterans because they made most of the mistakes and have learned what to do partially by experiencing what not to do. You can hear Marc Maron discussing the interview during his keynote at Podcast Movement 2015.

George H.W. Bush

“In crucial things, unity. In important things, diversity. In all things, generosity.”

Teamwork makes the dream work! No man or woman is an island. We need help to grow. We need assistance to take our podcasts to a new level. The biggest podcasts are not a one man gang. They are usually comprised of a team with a common goal. You may not feel like you have much of a team right now, but you probably have at least a few listeners.

Lou Mongello (WDW Radio) didn’t have a “team” when he started. He focused on building the best show that he could to build rapport with his audience. He eventually had listeners writing to him and offering to help with the show. He was able to get assistance from his fans (affectionately known as the box people) with editing, marketing the episodes and beyond. You can hear more from Lou from his Podcast Movement 2015 keynote.

What is the point? Stay generous and collaborative. Good things will happen!

Thomas Jefferson

“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.”

Podcasting is hard enough with a positive mental attitude, much less without one. We believe that President Jefferson would likely encourage podcasters to keep their goals and perspective on why they are podcasting, who they are speaking to and the content that will entertain, inform, or inspire.

John Quincy Adams

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

We love this quote for a number of reasons. It reminds podcasters that they don’t need permission to be bold and to do big things. Podcasting provides a platform and gives everyone the opportunity to share their voice.

Congratulations, if you have listeners then you are by President Adams definition, a leader!

Abraham Lincoln

“I am rather inclined to silence.”

Terry Gross shared in her 2018 Keynote at Podcast Movement in Philadelphia that one of the best skills that a podcast interviewer can develop is the ability to listen. Have you ever heard the phrase, “We have two ears and one mouth. We should listen twice as much as we speak”? It can be tempting to talk, talk, talk as a podcaster, but this can be counter productive if we get into the bad habit of speaking more than we are willing to listen. The same rule is applicable to a solo host.

You can and should listen to your audience. Listening is cool. Stay cool.


The State of the Union (Podcast Edition)

  • If you’ve been considering Patreon to help cover the costs of podcasting, this blog post is required reading! Five Great Reward Options for Podcaster that don’t require a ton of extra work to put together.
  • Slate announced a new service called Supporting Cast, which lets podcasters and podcast networks offer members-only versions of their shows.
  • Podcast Movement Sessions: Season 3 showcases a number of attendees and speakers from the event in Philadelphia this past year. It is great to review a few of these episodes if you want to get a better idea of what type of members are in this community and the different types of connections encountered at Podcast Movement. Special thanks to Omny Studio for sponsoring season 3, as well as Bill Nowicki for being the host!

How many downloads do you get for an episode that you never publish?


A Final Thought on Value

I (Jared) learned a lesson about value recently (or you could call it “being cheap”).

My business partner Dan and I exhibited at an event near Chicago. We made a somewhat last minute decision to hire a photographer / videographer to capture some of our setup, and what was happening during the event.

I posted an ad on Craigslist. I connected with a young man building his portfolio (which looked reasonable) and his rate was $80, less than half what everyone else quoted us! I hired him, and didn’t think twice because it was such a good deal!

He came to the event, was very friendly, had all the right equipment, he took pictures and shot videos. He said he would give us the photos and videos via Google Drive. I paid him cash. We shook hands.

All was well…until it wasn’t.

He somehow accidentally deleted or lost our images and videos. I did my best to be calm and not be rude to him. Naturally, I asked for a refund. The refund came via PayPal for $40. He kept the other $40 to cover his mileage and gas.

The lesson:

I heard a country song one time that had the lyrics ”it’s cheaper to keep her”. That may sound like a crass lyric, but the message is clear: often times going cheaper can end up costing you more in the end.

I’ve since found myself no longer in a hurry to pay less, simply because it seems like I’ll get a better deal. I’m not suggesting that someone should overpay beyond their budget, but I am pointing out that pinching a penny doesn’t always end with the desired outcome.

As a podcaster, it’s wise to consider all of your options when it comes to microphones, hosting fees, website related fees, editing (if you aren’t doing this yourself), marketing and the list goes on. PM is proud to partner with some of the best and most trusted organizations in our industry, and you’ll find dozens of them exhibiting at our event this year. Many of them have solutions and packages for various price ranges. We encourage you to consider supporting them as you invest in yourself, your podcast and your growing community.

We approve this message,
Team PM

“We’ve learned that piling up material goods cannot fill the emptiness of lives which have no confidence or purpose.” – Jimmy Carter (US President from 1977-1981)



Interested in sponsoring or exhibiting at Podcast Movement 2019, the world’s largest gathering of podcasters? LET US KNOW!

Heart Hands are for Podcasting

Podcast Pickup Lines, Black History month Community Spotlight, and True Podcast Lovin’

Greetings PM Family!

Tomorrow is the day that some of us LOVE, while others are just ready for the 15th so that we can buy discounted chocolate from the store.

Yes, we are referring to Valentine’s Day! This week we have brought to you a bouquet of our favorite PM family podcast pickup lines, our Black History Month community spotlight, a heart-shaped box of group/industry updates, and we hope to seal the deal with final thoughts about showing love to others.

Podcast Pickup Lines

Note: You can read these and more hilarious podcast pickup lines from this post in the Podcast Movement Community Facebook group.

“Are you an Anchor? Cause baby I’m going down!” – Lauren Morris(She Woke Up Dope)

“I’ll subscribe to yours if you subscribe to mine” – Jon Harrison(Classically Trained Podcast)

“Ooh baby, talk to me in your ‘podcast voice.” – Erin Scheuerman Yeung (Your Oxygen Mask First Podcast)

“I’ll show you my download numbers if you show me yours.” – Jenna Spinelle (Democracy Works Podcast)

“If you were a podcast you would be in the ”What’s Hot” section.” – Gary Leland (Crypto Cousins)

“Casper sent me a free mattress for my promo. Care to help me review?” – Mark Deal (Podcast Guest Academy)

“I want to go home with you but I’m religious and don’t want to lib in syn.” – Bryan Orr (HVAC School)

“No need for editing — you are perfection.” – Jennifer Longworth (The Thoughtful Entrepreneur Podcast)

“Spotify and Chill?” – Scottye Moore (BS Network)

Can you think of a good one that should be added to this list? We would LOVE for you to share your Podcast Pickup Line in the PM Facebook group!


Black History Month Community Spotlight

Speaking of things we love, Team PM LOVES to shine the spotlight on well deserving members of our community every year as a part of Black History Month! We have so many talented podcasters in this community that we cannot possibly showcase them all, but we will do for a few what we wish we could do for everyone. We have swiped right on our PM family members below, and hope that you will send them some love as well!

Ant Harris – Mac Knows Podcast – Ant is all about inspiring, uplifting, motivating and spreading good vibes. His show primarily focuses on Love, Life, Sports, Music, Fitness & Health.

Ella Marie Wallace – Upgrade Your Frequency – Ella Marie is a Spiritual Warrior. Her passion is to guide the collective to elevate and heal with her teachings and tools that she has learned through her years of studying and transmuting pain.

Danielle Desir – The Thought Card – Danielle is the host of the financially savvy travel podcast called The Thought Card. She is also one of the leaders of the WOC Podcasters Community and PM18 Alumni speaker! She was recently invited to the Facebook HQ for the 2019 Facebook Communities Summit alongside hundreds of other Facebook communities around the world who are making a big impact! Podcast Movement wasn’t invited, but we are glad that Danielle was their to not just represent WOC podcasters, but all podcasters!

Saidah Murphy – Black Girls Need Love Too – Saidah leads a journey of healing as she speaks with Black Women about their relationship with their hair, their skin, their jobs, their family, their friends, their significant others, and more!

Gregg Clunis – Tiny Leaps Big Changes – Gregg is an artist, entrepreneur, thinker, and author obsessed with helping people become better versions of themselves! Gregg recently released his new book, also titled “Tiny Leaps Big Changes“. Gregg is a generous guy and we love seeing him take his writing, podcasting and overall platform to the next level!

Andre Lewis – Start to Finish Podcasting – Andre is known for helping aspiring podcasters, but he is also known for his man cave! If you follow him on social media then you are probably laughing because you know about Andre’s man cave! Andre is passionate about podcasting and is a great person to connect with if you have questions about getting started or your existing show.

Lauren Morris – She Woke Up Dope – Lauren represents Cincinnati, Ohio! Lauren has a unique gift of helping others to find their passion and leverage their potential. Lauren is also starting a series with the Soul Sistah’s on YouTube called Pull Up.

Felicia Wright – Go Rogue Podcast – Felicia is a former teacher that was sick of putting herself last and decided to go rogue. She is now a business coach and podcast host helping women leave a job they hate.

Stanley Stevenson – The Daddy Be Podcast – Stanley is a Husband, Father and an aspiring creative entrepreneur currently working full-time as space planning and logistics manager in the casual outdoor furniture industry. He is on a journey to explore the things that peak his curiosity, meet and talk with those who are doing what it takes to live the lives they feel called to live. While also being a source of information and encouragement for those who wish to do the same.

Gilbert Moses – Educated Black Siblings Podcast – Gilbert is a husband, father, IT professional, published author, Baylor Alumni, proud brother of Alpha Phi Alpha Fraternity,Inc. and a podcast co-host.


WE PROMISE YOU’LL FALL IN LOVE WITH THE ROSEN SHINGLE CREEK HOTEL!

Matt Peet created this really cool video of the hotel venue for PM19!

BOOK YOUR ROOM NOW

Make sure to book your room as soon as you finish signing up for the conference, as we sell our hotel out every year!


A Heart-Shaped Box of Group/Industry Updates

  • If you’re in Orlando, FL, or are able to get there on Saturday evening, March 9, we’re hosting a meetup from 7 to 9 pm at Kings Entertainment on I-Drive! All podcasters are welcome: LEARN MORE.
  • As part of of the Preserve This Podcast initiative funded by the Andrew W. Mellon Foundation, The Metropolitan New York Library Council has released findings from a recent survey of 556 podcasters and podcast professionals from over a dozen countries regarding their understanding and usage of preservation practices.
  • Special Thanks to PM family member Jonathan Baillie Strong for sharing this data about podcasting related groups on Facebook. Note: the data in the article is a few months old (for example – the Podcast Movement Facebook Community is now almost 19,000 members strong), but still provides perspective.

  • PM19 Speaker Submissions are still open, but time is ticking away. If you have not submitted your idea for a presentation… put that on your to-do list right under Send Mom Flowers for Valentines Day.

Team PM wishes everyone a Happy Valentines Day!

Here are a few manageable ways that you can show some love to your community and those around you this week:

Listen – Sometimes the best way to display love and kindness to a friend or family member is to hear what they have to say intently. “If you make listening and observation your occupation, you will gain much more than you can by talk.” – Robert Baden-Powell

Share a word of encouragement – Everyone can decide whether to say something critical or to speak life to our audiences, clients, friends, family, and others in our circles. Our hope as a community is to make a conscious effort to share words that are uplifting rather than add to the negative chatter that can be so pervasive in our current culture. “I’m so proud of you. I just wanted to tell you in case no one has.” – Jared’s Mom

An Act of Kindness – Who are one or two (possibly more) of your listeners who you could do something easy for, that would make their day? It doesn’t have to be expensive or over the top, but a simple act of acknowledgment and appreciation will likely make them feel important. “No act of kindness, no matter how small, is ever wasted.” – Aesop

We hope that your love for podcasting and your audience will continue to keep you hitting the record and publish buttons. Gardens take time to grow, but they do grow when tended to! We want to see your podcasting efforts flourish.

All our lovin’,
Team PM19

Is your podcast about bank loans? Because you have gained our interest.


Interested in sponsoring or exhibiting at Podcast Movement 2019, the world’s largest gathering of podcasters? LET US KNOW!

PM Celebrates Chinese New Year!

Happy Chinese New Year, PM Family,

The Chinese New Year is a festival that celebrates the beginning of the new year on the traditional Chinese calendar. Podcast Movement loves a good celebration! Who doesn’t?

Get this: the most fireworks set off in the entire world is every during the Chinese New Year! Hundreds of millions of Chinese people from around the world make their way home to celebrate with family.

We intend to celebrate this edition of the newsletter with some firecrackers and lanterns of our own. This week we will explore some celebratory milestones from community members, upcoming PM meetups (mini-celebrations with fellow PM community members) to save the date, great news for kids (and their parents), and a yin and yang of industry updates.

Let’s get this prosperous edition of the newsletter started with immense joy!


Milestones

We love to share wins! Here a few from the PM Facebook Community!

“I launched my podcast on 1/1 with five episodes, and people listened and wrote reviews 😂” – Keenya Kelly Griffin

“When I started Real Estate Disruptors, I didn’t know if people would be interested in my message. I wasn’t sure if people wanted to hear my take on the marriage of traditional real estate and wholesaling. Thank goodness I took the chance, because the message has been well received.” – Steve Trang

“The podcast I host and produce – Dating Upside Down – won Best Newcomer at the Australian Podcast Awards last year. A huge surprise but a major thrill for the early success in a medium I love and am passionate about. It also reminds me to KEEP GOING when things get tough.” – Nicki Goodman

“I figured out how to better post my episodes to my WordPress website. Now I have to go back and fix it for my first 64 episodes.” – Suzanne Redmond

“Listeners are growing fast💪🏾” – Janetta Maria Knighton

“My editing business hit a huge milestone for 2018 (only in its third year). I can’t share the exact numbers, but the take-home pay is about 33% more than what I took home from the old salary job pre-2016.” – Steve Stewart

“We just got our feed set up on iTunes for our newest audio drama – The Hidden People!! The teaser is up, and first eps go up in February!!” – Megan Burnside

“I started a business development program to build up my podcast editing company with Mercy Corps NW. 💗💗” – Jeni Wren Strottup

“Our Nashville Podcasters meetup has reached a new record of attendees in January! Having Jeff Brown as a speaker may have influenced that. :)” – Clark Buckner

Please feel free to share your recent wins with the community here!


Upcoming Meetups

Orlando, FL – Saturday, March 9
Team PM will be in Orlando, FL on Saturday, March 9 from 7 pm to 10 pm. We’d love to hang out with as many podcasters as possible!
Please come hang out with us @ …TBD! We’ve got the food covered, and the fun is guaranteed!

San Diego, CA – Tuesday, March 19

Team PM will be in San Diego, CA on Tuesday, March 19 from 7 pm to 10 pm. We’d love to meet with you & learn about your show! Details are coming soon, but you can RSVP in the meantime!

New York City, NY – Thursday, April 4

Team PM will be in New York City, NY on Thursday, April 4 from 7 pm to 10 pm. We are in town to connect with as many podcasters and community members as possible. Please join us for some fun, food, and excellent podcaster networking! Location info is coming soon!

Las Vegas, NV – Tuesday, April 9

Team PM will be in Las Vegas, NV on Tuesday, April 9 from 7 pm to 10 pm and we intend to get a podcaster gathering together Las Vegas style! Please make plans to join us at the excellent (Location TBD) starting at 7 pm. Good drinks, great food, and the night may or may not end with an open mic comedy competition! We can’t wait to see you there!


Great news for the Kids (and Parents)

Podcast Movement is a family friendly community! We love to equip our fellow parents with great resources to help families.

  • PM19 will feature Childcare again! 
    Just like in 2018, we will offer professional childcare for you this year at the conference. We’ve had this as a requested option for a few years, and were finally able to implement this last year in Philadelphia successfully! We will share more information on this shortly. Stay tuned!

  • Pinna wants to be the Netflix for Kids’ Podcasts
    “In this one app, parents can trust they’ll find quality, age-appropriate entertainment in a variety of audio formats and story lengths spanning all of their favorite themes while covering multiple age levels–all free from ads.” – Maggie Maguire (CEO of Pinna)

Yin and Yang (Community and Industry Updates)

  • Spotify in Talks to Buy Gimlet Media
    Claims have been made that this deal is worth $230 million. PM Community Member Allyson Marino shared the following, “I am going to be the first to say I DO NOT think is great news. The means Gimlet, while gold-standard-setting, is going to become the way a global platform tells voice stories. I greatly admire the people at both of these companies, but I’m not sure it is great for the listener. It is only one perspective fed through huge pipes, and it feels too homogeneous. I don’t feel great about it.”Do you have an opinion? If so, please share it here.
  • What Makes a Successful Podcast? – An Article by Travis Albritton
    Many podcasters believe that the only way to be truly successful is to have a large enough audience and sell enough mattress sponsorships to quit your 9 to 5 and be a full-time podcaster. The truth is, you don’t need to make a living with podcasting to have a successful podcast.
  • One Podfest that Warriors Would be Proud Of! 
    PM family member Marion Abrams is inviting podcasters in leadership, fitness or nutrition to come to Lake Tahoe for the 2019 Spartan World Media Fest for FREE! You do not need to race. Learn more here.
    • Our Industry Is Small. It Pains Me To Say That, – An article by Mark Asquith
      “The podcast industry is growing, but it’s not as big as we on the inside think. Rather, the industry is on the cusp of a transition; teetering on the edge of a mountain top ready to decide which way it will throw itself, gaining velocity as it ascends a valley of unknown developments, ready to ascend the other side as something more – something that honors the traditions of the past but that allows it to transform into a truly forward-thinking medium. ” – Mark Asquith

A Little Humor from the PM Facebook Community (very little)

“Equipment Envy” – when you realize that your 13 year old son has better equipment for playing FortNite than you do for podcasting. 🤦🏻‍♀️

– Paula Di Marco Young


We mentioned earlier that 2019 is the year of the Pig. A pig represents luck, overall good fortune, wealth, honesty, general prosperity, symbolizing a hard working, a peace-loving person, a truthful, generous, indulgent, patient, reliable, trusting, sincere, giving, friendly person with a broad sense of humor and understanding. Our community is full of the best pigs based on that definition!

May all of your podcasting efforts flourish,
Team PM

“Be not afraid of growing slowly, be afraid only of standing still.” – Chinese Proverb



Interested in sponsoring or exhibiting at Podcast Movement 2019, the world’s largest gathering of podcasters? LET US KNOW!

The Greatest Show on Turf

The Big Game and the Highlight Reel in our podcast community and industry!

Greetings PM Family,

Did you know the Big Game (American Football) is coming up this weekend? We realize that not everyone is interested in this championship matchup between the Los Angeles Rams and the New England Patriots, however, some may plan to make a friendly wager, or prep for a watch party with food and friends. And even if you’re not interested in this year’s Halftime Show, you still might plan to enjoy some of the humorous commercials that are sure to please.

Purple Rain

But the real question for us is this: What can podcasters learn from the Big Game this weekend?

Team PM huddled up, pulled out the playbook, and dialed up a few first down plays that will help your show get in the victory formation. The coin toss is complete. Let’s kick off with the Five “C”s.


The Five “C’s” of a Championship Caliber Podcast

Common Goal
Championship teams in American Football have a common focus. Their focus is the primary, specified, clear goal, and all other goals revolve around it. This goal is firmly embraced by all members of the team, coaching staff and support staff. Everyone understands that this is the direction and destination for the team. The players understand that their individual goals must fit within the framework of the team’s goal.

You may not have team members or staff (yet), but that doesn’t mean that you are stuck playing fantasy football (or podcasting rather). You need a primary target for your podcast and work toward that touchdown in the endzone every episode.

“Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.”Tom Landry

Commitment
Commitment is probably the most critical factor that differentiates championship caliber podcasts from the mediocre. It’s easy to say that you want to have a great podcast, but it’s a whole other thing to put in the time, innovation, and focus that is necessary to be great.

“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”Vince Lombardi

Creativity
I remember when Serial first came out and became a massive hit. The True Crime podcast wave was just getting started. A lot of new podcasters decided that they were going to follow suit and become the next big True Crime hit podcast. They tried, but almost all of them failed because of lack of novelty.

John Lee Dumas created Entrepreneur on Fire in 2012 and found success as he continued to grow his podcast. We couldn’t count the number of shows that blatantly “borrowed” from JLD’s framework and show name. We saw what felt like hundreds of “________ on fire” podcasts pop up in our Podcast Apps. I don’t see very many of those shows anymore.

Originality is the ability to think independently and maintain your uniqueness. We mentioned in last week’s newsletter that it is okay to borrow ideas from larger shows that have found success, but the key is to take every aspect of your podcast and make it unique to you.

“Self-praise is for losers. Be a winner. Stand for something. Always have class, and be humble.”John Madden

Collaboration
Championship football teams know that they have to work together in order to win. Collaboration is essential to your podcast success. It makes sense to find other podcast hosts in similar categories as you and attempt to help each other. Pat Flynn mentions some ideas on how to do this in this episode of the Podcast Movement Sessions podcast. We share this link often, but only because the info is true and will help you!

“Championships are won by teams who love one another, who enjoy and respect one another and play for and support one another.”Tom Coughlin

Tahys Chehade

Consistency
We discussed the Tortoise and the Hare in a recent newsletter. The moral of that story is key to podcasting. You can be more successful by doing things slowly and steadily than by acting quickly and carelessly. No, you don’t have to move at a snail’s pace, but you have to keep in mind that the success of your podcast is a marathon and not a sprint. The podcasters who usually understand this and implement accordingly eventually outlast the lucky and outwork the lazy.

“Stay focused. Your start does not determine how you’re going to finish.”— Herm Edwards


Something to Snack On (Updates and Shoutouts)

Intensity is not a perfume! This week we blitz you with some community and industry highlights!

  • The Secret Sauce of Podcast Advertising – Article by Tom Webster (Edison Research)
    “Your podcast is a recipe. Cook with the best ingredients. Make sure your audience likes those ingredients. And put your all into everything on the menu. We’re all counting on you.”
  • The PM19 Speaker Submission process is past halftime. You are running out of time to score!
    It is time to make a big play! If you want to throw a Hail Mary and share your podcast expertise on the stage at PM19, now is your time!
  • Plains Natives Explore ‘World of the Weird’ on Popular Podcast
    Brent Hand and John Goforth are champion podcasters! They started out with a show that some folks would have easily classified as a simple hobby, but possibly not that special. Brent and John didn’t listen to any of that. They followed the five C’s above and took Hysteria 51 (an odd-cast) from a passion side hustle to a full time production!

  • Audioboom Reports Revenue Growth for 2018
    Podcast Movement is proud to have Audioboom as our Platinum Sponsor again in 2019! We love seeing our partners grow! We are kind of like cheerleaders. Side note: Dan Franks can do an excellent herkie.


Call an Audible (We’re not referencing the Audiobook service)


Thank you for being a part of #TeamPodcastMovement. We are committed to creating the Big Game (or top conference and trade show) for podcasters, by podcasters to help your podcast win! Keep showing up and doing the work! It will pay off.

Rudy, Rudy, Rudy!!
Team PM

Be a pro. Act like a champion. Respond to adversity; don’t react. Be on time. Being late means either it’s not important to you or you can’t be relied upon. Execute. Do what you’re supposed to do when you’re supposed to do it. Not almost. All the way. Not most of the time. All of the time. Take ownership. Whatever it takes. No excuses, no explanations.” – Tony Dungy


Interested in sponsoring or exhibiting at Podcast Movement 2019, the world’s largest gathering of podcasters? LET US KNOW!

 

Pilates? I thought you said PIE and LATTES 😞

PM Seattle Meetup Recap, Updates and a short thought on creating a passionate audience!

Happy Wednesday PM Family, did you know that today is National Pie Day in the United States?

I know that many who are reading this newsletter abroad are probably saying to yourself, “Isn’t every day Pie day in the US? While some evidence would suggest that this could be true, according to the American Pie Council, today is the actual day to celebrate pie, and we intend to do just that!

We thought it would be appropriate to take this special opportunity to not mince words, but share some slices from our recent PM Community Meetup in Seattle, provide some fillings with helpful updates in the community/podcast industry, and a quick word on kneading a passionate listener base.

Let’s grab our aprons, rolling pins and lattice begin…


Whoopie: Seattle Meetup Recap

The PM meetup in Seattle was fantastic! The attendance was excellent, the Optimism Brewery venue was amazing, and the conversations were helpful. New connections were created and existing relationships were fostered. Everyone left with an overwhelming feeling of encouragement and excitement about their podcasts, and the community overall.

We were fortunate to see some PM community veterans at the meetup including smart folks like Rob Greenlee, Amy Robles, and Durin Gleaves. Some fellow past PM attendees joined us including Delanda ColemanEd Hill, Lisette Austin and MacKenzie Bennett (to name a few). It was also great to meet newer members of the community such as Nelson Lau, Sharon Rolph, Brad (XO of the USS Kentucky-SSBN 737) and his super cool wife Jamie Muskoph, Ella Marie Wallace,Brent Danice, and Sara McArdle.

We have a lot more meetup goodness that is being prepped, and almost ready for the oven. We will announce them in the near future. Please join us if possible, or share with a podcast friend that could benefit from the synergy and collaborative spirit of this community.


Small Slices

We love to share helpful recipes for podcast success, with fillings that podcast creators can appreciate, as well as upcoming industry info that helps everyone!

  • The PM19 Speaker Submission process is now open (but it won’t be forever).
    Let your voice be heard! If you want to share your podcast knowledge on the stage at PM19, now is your time.
  • How to Rebrand Your Podcast – Article by Travis Albritton
    No one says your show cannot pivot! Take this advice if you feel like your podcast needs a lift!


Humble Pie (Perspective)

Lisa Hines shared the following photos in the community. It hopefully serves as a reminder to be good to your audiences and treat them well regardless of the size.


A La Mode – (Creating a Passionate Audience)

My father in law loves to eat his pie “a la mode”. A la mode means that the pie is served with ice cream. The ice cream is a bonus so to speak. We will attempt to finish this week’s newsletter with a short perspective on creating a passionate fan-base as our added sweet, and hopefully smooth parting thought.

You may be wondering (and rightfully so) what pie has to do with podcasting and passionate listeners. A good pie has several ingredients and requires concise instructions. A podcast that is growing and has raving fans also has a formula. In other words, a delicious pie does not come out of the oven by accident. Podcasts that are successful and loved by its listeners do not occur by coincidence either.

The PM team had the opportunity to interact with a larger number of podcast listeners this weekend. We met some fans dressed in cosplay of their favorite characters from narrative/audio dramas. We met listeners that were wearing t-shirts of their favorite shows. We met some fans that all they could talk about was their most-loved podcasts.

What causes some podcasts to develop this type of favor and support from listeners? Let’s consider the pie analogy as we explore this. Not every pie tastes the same even if the recipes are the same. The difference can be a number of factors such as ingredients, types of oven, etc. Have you ever heard someone say that the key lime crust in Key West is better because of the water?

Here are ideas to consider this week as you work on your show:

  1. Start with a recipe – What framework or ideas are working for larger shows, or shows that you admire?
  2. Make the recipe your own – Famous bakers such as Duff Goldman may use similar recipe instructions as other great bakers, but he has his own creative ideas and strategies that make his creations unique. You have this ability as well. It’s okay to borrow ideas from other shows and make them your own. The key is to add your own personality and authentic self to it.
  3. Timing – Have you ever tasted a pie that was not cooked long enough? A great podcast takes time to create and consistently deliver. This is not meant to discourage you. It would be great to go to the store and purchase a hit podcast right out of the box, but that simply doesn’t exist (and neither does a perfect pie that’s off the shelf).
  4. The Marriage of the Ingredients and the Crust – The list above… plus giving your listeners what they want. How do you do that? How does that grow? This episode from Season 2 of the Podcast Movement Sessions podcast is some of the best advice available. Please consider listening to this, as it contains perspectives from some of the best in podcasting, and also from the humble pie make himself, Jared Easley.
  5. So Yummy – Here is a great non-podcasting article to help as you continue to prep, create and repeat each episode with the goal of building a passionate audience.

Did you know that you are the apple of our pie? It’s true. Thank you for being a part of the pastry mixture that makes up the beautiful shell and blend of our podcast community! We appreciate you!

For Real Dough,
Team PM

P.S. If you’re ever looking for the perfect pi, the answer is always 3.14159265359….



I

PM Honors Dr. Martin Luther King Jr

Greetings PM Family,

Martin Luther King Jr Day is coming up in the United States on Monday, January 21. Our team is proud to take a moment in this newsletter to recognize the most critical voice in the history of American civil rights, and honor his leadership during the tumultuous times while he was striving for equality for all.

We will also share some podcast tidbits that you may have missed, as well as a short lesson from a classic hit song by The Temptations.


Onward March!

I (Jared) took my daughter to school on Dr. Martin Luther King Jr day two years ago. My Daughter’s elementary school is rather small, and has a daily morning general assembly in the hallway. I decided to stay for their morning meeting, as it’s always fun to see the students lined up for the announcements. They say the pledge of allegiance, get caught up on current events, and other things of the sort.

As a quick aside, If we don’t know each other personally, you might not know that I live in South Florida, and the diversity in this part of the country is tremendous. It truly is a melting pot of all backgrounds. My wife Rachel is Filipina, and I am half Asian (actually, just Caucasian, so it’s a technicality). Our daughter is a wonderful mix of the two of us, but thank goodness she favors her mother more than me!

This environment that we love in South Florida is very different from the where I grew up in Montgomery, Alabama, and truly makes me appreciate it even more than I otherwise would. (An interesting fact, though, is that Montgomery happens to be home of the Dexter Avenue King Memorial Baptist Church, where Dr. King was the pastor from 1954 to 1960).

Back to the school assembly, the principal asked the students if they knew why it was important to celebrate Dr. King’s birthday. There were various answers, and finally one young student spoke up and said confidently, “Because Dr. King fought against racism.” The entire student body stood, clapping and cheering in agreement, when they heard this.

I looked around at the students in the hallway that represented almost every color and ethnicity you could imagine, and it warmed my heart to see them all cheering in unison. It was a special moment for everyone to celebrate what Dr. King represented. It felt like, at least for that moment, the “symphony of brotherhood” that Dr. King desired to see some day, as stated in his famous “I Have a Dream” speech.


What does a Movement require?

PM loves the idea of a movement, so much so that we included it in the name of our event. Dr. King had a strong belief in nonviolent protests that helped set the tone of the civil rights movement, which had a great deal of influence and impact on American society in the 1950s and 1960s.

A movement does not occur, and create change, without action. Dr. King had to take many direct actions, and make enormous sacrifices that we will likely never be able to fully comprehend, but ones that he felt were necessary.

While we in no way want to compare the current landscape of podcasting to what happened during the civil rights era, we are incredibly inspired by Dr. King, and think that podcasters truly can help change the world.

We believe that every man, woman, and child can realize that their voice matters through podcasting.

We aim to provide resources that allow everyone, regardless of category, geography, sexual orientation or ethnic background, the benefit found in the opportunities available through podcasting.

We dream that through our conferences, and day to day community interactions online, we can and will provide a peaceful and safe environment for everyone to learn, collaborate, share, be encouraged and grow.

We aim to assist new & existing podcast communities around the world to either start, or maintain, safe and fruitful meetups and events.

We plan to continue to build and collaborate with organizations to spread the word of the Launch Your Podcast Challenge class, that is available to everyone at no cost. It has already helped hundreds of podcasters launch their show, and our goal is to help thousands more.

We strive daily to keep (what we think is) the best online community of podcasters, our Facebook Group, a positive place for those active in, or interested in, podcasting.

We have several other initiatives in the works, and cannot wait for them to help this dream become even more reality.

We are dedicated to helping the podcast industry continue to grow into the most inclusive form of media, by promoting podcasters of color for consideration in new opportunities, creating careers and meaningful work in top industry organizations, and by supporting others with similar visions. We aim to help evolve podcasting into an industry that is viewed as an example that every other form of media aspires to be like.

We are proud to share more about our partnership with Simplecast that is already in place, and excited for future partnerships as well.

We look forward to members of the Radio and Broadcasting communities continuing to include podcasters in the discussion of audio media as a whole.

We are already seeing incredible examples of this through our collaborations with Jacob’s Media in the Broadcasters Meet Podcasters track at PM, and with the National Association of Broadcasters at their conventions in Las Vegas and New York.

We are encouraged to see small businesses, large businesses, and independent podcasters alike seeing success in podcasting, and viewing the medium as a valuable place to invest their time and resources.

It is exciting to see organizations like Trader Joe’sDell, and Jack Daniels (to name a few) embracing the medium that we love. It brings new ears to the medium of podcasting, and in our opinion helps everyone else who is creating content as a result. And did you know that companies are even using podcasts as a way to communicate with and train their team of employees? Check out what uStudio is doing, as an example.

As we approach this important day of reflection, we felt it important to put some of our efforts, values, and beliefs into writing, and hope that you found it fruitful as well.


In Case You Missed It…

A lot happens each week in the Podcast Movement Community and the podcast industry as a whole. Here is an opportunity to catch up on a few items that you may have missed.


  • PM19 Speaker Submissions are now Open!
    Are you ready to share your podcasting experience and expertise from one of the stages at Podcast Movement (either as a panelist or a breakout speaker)? If so, you may want to consider submitting your presentation asap. The online portal for speaker submissions will not be open very long, so “carpe diem” my friends!
  • PM Meetup in Seattle this Friday!
    We will meet at Optimism Brewery from 7 pm to 10 pm PT. Please make plans to join us! You can learn more here.
  • I’m a great guest for your podcast if you are interested in _______________
    We know that some members of this community want to be guests on podcasts. This particular thread is for you to make that known to our community!
  • How to Submit Your Podcast to Pandora – Travis Albritton created a great blog post that helps podcasters to follow the steps required to submit their podcasts to Pandora for consideration. The form does not guarantee that every podcast will be accepted, but this is a helpful start.
  • Are you looking to collaborate with podcasters in your niche? You may want to consider referencing this link if you’re going to find some fellow podcasters in similar categories to team up with and help each other.

The PM19 Super Early Bird Sale ends soon!

Don’t miss the chance to participate in over 150 workshops, breakout sessions, and panel discussions…PLUS all the networking events and parties. AT THE LOWEST POSSIBLE PRICE.

REGISTER TODAY


We love sharing photos of podcast-related images that you may not see every day. Please share these with us so we can include them in the newsletter!


Just My Imagination…

The Temptations released their hit song “Just My Imagination (Running Away with Me)” in 1971. The lyrics share a line that say “But it was Just my imagination, once again runnin’ away with me.” Podcasters can let their imaginations run away and easily fall into delusions of grandeur about their show.

Don’t be like the pilot in the following story.

The four engines of the plane went out. The pilot went to grab the only parachute on the small plane. He then went to the main aircraft door. He unlocked it. He said to the passengers before opening the door and exiting the plane, ”Don’t worry, I’m just going to get some help.”

It was all about the pilot and not about the passengers.

We urge you not to end up in this situation, where your podcast is more about yourself than about your listeners. Podcasting allows the liberty and flexibility to make your show about whatever you want it to be. However if you want your podcast to grow, and you desire to serve your audience, then the podcast cannot be only about you.

What are some ways to get feedback from your podcast listeners to keep the engines from stalling? This article takes a deeper parachute dive into this, but the bullet points include:

  • Make it easy for your audience to contact you (Social Media, Speakpipe Voicemail, E-mail).
  • Ask for feedback during your show…and keep asking.
  • Start the conversation with an icebreaker question that gets people talking.

PM Community member Jeremy Enns shares some ideas from this post that are also helpful.

We don’t want your imagination “running away with me” when it comes to your podcasting goals. The community is here to help you.


We hope that you have a great week and take the time to practice your freedom of speech. Take a moment to share kindness and fellowship with friends/podcasters of every background.

Let’s keep the dream alive, not only for the audiences that we encourage through our podcasts, but also to continue to embrace Dr. King’s vision for unity.

Let freedom ring,
Team PM19

“The time is always right to do what is right.” – Dr. Martin Luther King Jr


PODCAST MOVEMENT 2019
August 13-16, 2019 | Orlando, Florida

Join nearly 3,000 podcasters and podcast industry professionals from over 30 countries for the world’s largest gathering of podcasters. Four days of workshops, panel discussions, breakout sessions, and keynote talks. Whether you’re a brand new podcaster, or have been in the industry for years, there is education and networking geared towards you. LEARN MORE HERE.