Happy Holidays to you and your family! The Podcast Movement team is excited about this time of year for all kinds of reasons. Some of those reasons we expected, while others caught us by surprise. The lead of this week’s newsletter is one of those (good) surprises.
Much like many of you, we’re always looking to innovate and improve what we do. And when we found out that some of the members of the PM community were having issues with a certain offering, we went to work to address it. So consider this a “case study” of that process, and we hope it is one that helps you.
If you’re not interested, you can jump straight to some of the great articles and links that we’ve curated for you this week!
The Naughty List
We always try to deliver the best experiences possible for the community, whether it is in person at our live events, or through one of our online offerings.
So when we received feedback from some of community members that we were on their naughty list, our ears perked up.
There were a number of attendees who purchased last year’s Podcast Movement Virtual Ticket (on-demand video recordings of every session) who were having some pretty serious issues. Some folks had difficulty logging in, some were not able to find the content, and others had simply given up after logging on and having too many technical difficulties.
Since the last thing we want is a lump of coal in our stockings, we decided to go to work!
Milk & Cookies
The reason we’re sharing this is because after learning about Teachable, it dawned on us that it could be a great tool for podcasters who are planning to expand their podcast beyond being a standalone offering. If you’re looking to share content in the form of a membership site or online course, it’s one of the easiest and smoothest solutions we’ve come across.
So circling back to the focus, we decided to add our existing Virtual Tickets from previous PM events to the Teachable platform, in addition to their current home. We did a variation of what’s referred to as a “split test”. We were hosting the identical virtual tickets on the two platforms, inviting PM16 and PM17 virtual ticket holders to try them both, and then asking them what they like best.
The milk and cookies had been left on the mantle, but would they be eaten by the time we woke up?
Santa Claus is coming to town!
Curious about the results? We’ll let some of the responses you sent us speak for themselves:
OMG, thank you for doing this!! Podcast Movement Rocks – Dawn Fraser / Barbershop Stories
Wow, Dan! Thanks for going the extra mile, making sure everyone got the recordings. See you at PM18!!! – Rodrigo Caetano / Strategic What?! Podcast
Moving to Teachable is the best thing you’ve done! Thank you! – Kunal Sampat / Clinical Trial Podcast
Teachable appears to be a step in the right direction for Podcast Movement. Is it a tool that you should consider using as a podcaster? Check out an example of how Lee Cockerell (former VP of Disney World) and Jody Maberry from the Creating Disney Magic podcast are using Teachable for one of their classes on Time Management.
If you want a sneak peek at the PM17 Virtual Ticket, we’ve made the closing keynote from Aaron Mahnke of Lore free to preview, to see what it’s all about!
Stocking Stuffers (aka Podcast Articles, Happenings and Tips)
- It’s been over a year now since RadioPublic launched as a listening app, with the goal of creating a platform to help listeners discover, engage with, and reward podcast hosts. Yesterday they announced a new group of strategic investments, and let us in on some cool new initiatives that could be great for podcasters.
- Blubrry announced the launch of Podcast Mirror, a new service that “mirrors” your RSS feed. It’s a free service, and might make sense for you and your podcast!
- PM community member Colin Gray discusses something many of us have thought about, but might not know about: recording and equipment for highly produced podcasts.
- Two hot genres this year in podcasting are “news” and “local”. Well a group of publishers in New Jersey have joined forces to combine the two!
- Many of you attended the session on Audio Search at PM17, lead by Anne Wootton of Audiosear.ch/Pop Up Archive. Last month they announced they had ceased operations, however this week we learned that it was because they were acquired by Apple. Interesting!
Not yet registered for Podcast Movement 2018?
Our Holiday Sale is going on now, and we’ve got a heck of a deal!
Register for the lowest possible price, PLUS get an exclusive (free) PM Holiday Shirt, between now and December 26. Don’t miss it!
Rockin’ Around the Christmas Tree,
The Podcast Movement Team