New Podcast Sponsorship Opportunity (PLUS New Sessions at Evolutions)

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Welcome back to another week of PM news and updates. This week, we're sharing the second round of sessions taking place at Evolutions 2022. But first, the details on a new sponsorship opportunity for podcasters.

Podca$h, a program started by the companies Racket and Stir, will award between $250 and $5,000 to up to 100 creators. Podcasters or podcasters-to-be who have had less than $10k in sponsorships are encouraged to apply.

“In podcasting, the rich tend to get richer,” said Racket founder and CEO Austin Petersmith. “We wanted to limit this campaign to people who have yet to make significant revenue for their podcasts. We also didn’t want to exclude those who have been at this for a while and are making, say, a few hundred dollars a month.”

A panel of judges determining the recipients includes Jason Calacanis (This Week in Startups), Skye Pillsbury (Inside Podcasting/Timber), and our very own Dan Franks. Applications will be open to US-based podcasters until March 4.


This week, we're announcing more sessions from the Pro Podcaster and Creator Tracks, as well as the Industry Track. Each track is carefully curated to be a well-rounded offering of discussions covering the spectrum of podcasting. Find out which track is best for you.

The first round of Industry Track sessions are:

Betting on Black Joy presented by Shantae Howell of Acast

Brand podcasting superpowers—lessons from Rocket Mortgage presented by Jonas Woost of Pacific Content

Creating a Welcoming Company Culture in Podcasting presented by Jonathan Hirsch of Neon Hum and Rachael King of Pod People

Sponsorship Is More Than Money presented by Latrice Sampson Richards of Afros & Audio

The Ultimate Guide to Marketing to Gen Z: The Future of Podcasting presented by Isabella Maxey of Resonate

Three Meaningful Steps to Engage Multi-Cultural Audiences presented by Maribel Quezada Smith of Amplify BIPOC/BIPOC Podcast Creators

The second round of Creator Track sessions are:

All Together Now: Audio Drama with Ensemble Casts presented by Bob Raymonda of Windfall/Forgive Me! and Jordan Cobb of Janus Descending/Primordial Deep

Building The World You Want: Creating a Sustainable Podcast Cost-Effectively presented by Johnnie Kornegay of Queue Points

Getting Serious – Graduating From a Hobby Pod to “Middle Class” Income presented by Mike Kadin of RedCircle

Hindsight is 20/20: What we wish we knew when starting a podcasting company presented by Shira Atkins of Wonder Media Network

How to Create Multiple Points of Entry to Your Podcast presented by Alexandra Blair of PRX

Keep your podcast going … all the way to 100+ episodes presented by Yvette Walker of Positively Joy

Money for the Rest of Us: How Smaller Podcasters Can Monetize Their Brand presented by Michelle Jackson of Michelle is Money Hungry

The Indie Panel – Tips on monetization, community building, and if joining a network is right for you presented by Jay Shifman of Choose Your Struggle and Jennifer Trepeck of Salad With A Side Of Fries

Unleash Your Niche – How YOU Become Your Biggest Asset For Success presented by Christina Barsi of Avant Haüs Media

What Outside-The-Box Creative and Monetization Strategies REALLY Look Like presented by Manny Faces of Manny Faces Media

The second round of Professional Podcaster Track sessions are:

Don't be boring or confusing. Simplify for success. presented by Erica Mandy of The NewsWorthy

Podcast to TV, Film & More – The paths and structures of adaptation deals presented by Gordon Firemark, The Podcast Lawyer

We'll be sharing even more session details next week. Each track will feature over 20 sessions to choose from over the course of the three-day event, and some pass types get you access to multiple / all of the tracks!


This section is for Podcast Movement University news and upcoming events. If you have not joined PMU, you can join here for free.

Coming up:

True Native Media founder Heather Osgood joins us on Wednesday, February 2 at 3:00 pm CT for a live presentation on how to get started with podcast advertising in 2022. RSVP for the presentation here.


This week, we're spotlighting Jonathan Singer of The Social Work Podcast for hitting 15 years of podcasting. Jonathan is an advocate of technology and a pioneer in the social work field, working as a licensed clinical social worker and an associate professor of social work.

In The Social Work Podcast, Jonathan explores topics close to a social worker's heart, including education, research, and policy. Thank you for being a part of the Podcast Movement community and here's to many more years!

Want to be in the spotlight? Join the conversation on Twitter and share your perspective.


Here's a look at what's happening in the podcasting world this week:

  • Tomorrow at 2:00 pm ET is “Going Beyond the Listener,” an accessible podcasting webinar from 3Play Media. Web accessibility consultant and A11y Rules host Nic Steenhout will share expert tips and tricks for making an inclusive show. Free registration and replay.
  • Also happening tomorrow is Audiotrain’s “Bid Writing: Tips for Success” with Miranda Rae. “Have you ever started to apply for a grant or funding and wondered if you need a degree in rocket science?” The veteran broadcaster can help. 12:00 pm CT/6:00 pm BST. Tickets are £5.00 (~$7.00).


AI Content Moderation for Audio Gets a $32M Boost – Positioning is key for growth on Twitter; Ira Glass this evening; Amazon buys My Favorite Murder

A Closer Look at Podcasting’s Lack of “New Hits” – Plus: Pronouncing names correctly is your job; Why podcasters are “using teasers all wrong”; Podcast award opportunities in 2022

In Streaming’s Future, All Audio Ads are Interactive – Plus: Spotify’s new ‘Listen if you watch’ podcast recommendations; No such thing as a podcast emergency

You're up to date on all PM news and updates. Tune in next week for the next round of sessions you'll see at Evolutions this March. Haven't registered? Be sure you get your tickets by midnight for the best deal.  

Chat next week,
The Podcast Movement Team

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