Bello Collective: Spanish-Language Podcasts Are Thriving in the US


PodMov Daily: Wednesday, August 26

Episode 272: Your Midweek Update

Bello Collective: Spanish-Language Podcasts Are Thriving in the United States

When Carolina Guerrero and Daniel Alarcón first pitched Radio Ambulante in 2011, they were met with disinterest. Now, the megahit series has 760,000 monthly listeners. In Bello Collective, Charlie Clarke explores the many ways Guerrero and Alarcón have been proven right. Downloads and data are just the beginning.

In June the Latino Podcast Listener Report from Edison Research “showed that Latinos in the U.S. were listening to podcasts nearly as much as the overall U.S. population,” Clarke writes. Listenership is growing quickly, and so is community engagement. Guerrero, Alarcón, and several industry experts discuss the rapid growth.

Some legacy media organizations, like The Washington Post, recognize the value of Spanish-language audio. Will the rest? According to Adonde Media CEO Martina Castro, “Now, the industry has the data that shows why making content for Latinos isn’t only the right thing to do, but is also simply a smart investment.”

PM's Weekly Recap: How to Diversify Your Podcast Topics

This week’s update hits play on an insightful session from PM University’s SHIFT event: “Using Your Existing Platform for the Greater Good.” Jamila Souffrant of Journey to Launch and Stephen A. Hart of discuss how to switch gears on your podcast by incorporating current events and causes.

In other news, the 28-Day Challenge is back in September. Register to take your podcast from zero to launch with daily emails and a private community. Don’t just take our word for it ― Adriana Flores-Ragade took the Challenge to launch LatinxAmerica, featured on Feedspot’s Top 55 Latino Podcasts list.

Happy Wednesday, and thanks to Heben Nigatu for calling attention to a vital issue in the audio industry. Lowell Peterson, executive director of the Writers Guild of America East, explains:

“Everything might be in flux, but one of the things that collective bargaining can do is increase transparency in terms of how much you should get paid, what work you can do, and how you can advance up the ladder of experience.”

If we don't change, we don't grow. If we don't grow, we aren't really living.

Here's what else is going on:

  • Real talk: Reporter Joanne Faryon, the host of LA Times podcast Room 20, thinks audio is ideal for investigative reporting. Lynne Perri speaks with a variety of acclaimed creators about their nonfiction projects, including Border City and Reveal’s American Rehab.
  • Curse reverse: Eventually all podcasters get stuck. “Sometimes the trick to getting unstuck is by doing the opposite,” says Evo Terra. Getting over the slump takes experimentation. From editing to social media, inverting a normal routine may reveal what’s not working.
  • Firm ground: Pierre Bienaimé of Digiday interviews Donald Albright, co-founder of the audio production company Tenderfoot TV. During industry consolidation, Albright emphasizes creative control: “That’s something we’ll always push back on no matter who our partners are.”
  • Safety first: IMHO Reviews has updated its independent list of quality, royalty-free music sources for podcasts and video. Along with a clear guide and FAQs, the post reviews trustworthy, legally sound sites including Artlist, Epidemic Sound, Bensound, and Purple Planet.

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