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7/7/2021

Extended Host-Read Ads Don’t Benefit Podcasters

SPONSOREDBY PodMov Daily: Wednesday, July 7 Episode 456: Your Midweek Update Extended Host-Read Ads Don’t Benefit Podcasters “There’s a misconception in podcast advertising that paying for a shorter ad spot and getting a longer read is added value,” writes Sounds Profitable editor Bryan Barletta. “Not only is that predatory behavior that publishers should be pushing back against, but longer doesn’t…

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